Salesloft vs ZoomInfo
Salesloft and ZoomInfo are both sales engagement & outbound tools. Salesloft is aimed at enterprise, while ZoomInfo is aimed at enterprise and small businesses.
Revenue orchestration platform
B2B contact and company data platform with AI sales tools
| Pricing | Paid | Paid |
| Starting price | Not published | Not published |
| Free plan | No | No |
| Free trial | — | — |
| Built for | Enterprise | Enterprise, Small businesses |
| Platforms | web | web |
| Country | US · 2011 | US · 2007 |
| Rating | — | — |
Choose Salesloft if
Mid-market and enterprise sales.
- Enterprise sales engagement
- AI recommendations
- Forecasting
Look elsewhere if: Small teams.
Choose ZoomInfo if
Mid-market and enterprise sales and marketing teams selling into North America that need comprehensive contact data, intent signals and CRM enrichment.
- Deep, frequently updated coverage of North American companies
- Intent and technographic data in the same platform
- Strong native integrations with major CRMs and sales tools
Look elsewhere if: Startups and small teams that want self-serve pricing or a cheaper database with built-in outreach (Apollo, Lusha).
Salesloft vs ZoomInfo pricing
Salesloft
- PlansCustomTalk to sales; no public pricing
ZoomInfo
- ProfessionalCustomSales data plan; free trial available, quote-based
- Copilot AdvancedCustomAI account prioritisation and outreach; quote-based
- Copilot EnterpriseCustomFull sales suite for large teams; quote-based
- Marketing DemandCustomIncludes 75K credits; demo required
- ABM EnterpriseCustomIncludes 150K credits; demo required
Salesloft · Key features
- Cadences
- Conversation intelligence
- Deals
- Forecasting
- AI prioritization
- CRM sync
Cons
- Expensive
- Contracts
- Complex
ZoomInfo · Key features
- Database of B2B contacts with direct dials, emails and org charts
- Firmographic and technographic filters for precise list building
- Buying-intent signals and website visitor identification
- Copilot AI assistant that prioritises accounts and drafts outreach
- Automatic CRM enrichment and deduplication for Salesforce and HubSpot
- Engage sequencing and Chorus conversation intelligence add-ons
Cons
- No published prices and high annual contract values
- Contracts usually auto-renew with strict notice periods
- Credit limits can run out on heavy prospecting
Salesloft vs ZoomInfo: FAQ
Do Salesloft and ZoomInfo have a free plan?
Salesloft has no free plan. ZoomInfo has no free plan.
Which is better for small businesses, Salesloft or ZoomInfo?
ZoomInfo lists small businesses as a core audience, while Salesloft is aimed more at enterprise.