Outreach vs ZoomInfo
Outreach and ZoomInfo are both sales engagement & outbound tools. Outreach is aimed at enterprise, while ZoomInfo is aimed at enterprise and small businesses.
Enterprise sales execution platform
B2B contact and company data platform with AI sales tools
| Pricing | Paid | Paid |
| Starting price | Not published | Not published |
| Free plan | No | No |
| Free trial | — | — |
| Built for | Enterprise | Enterprise, Small businesses |
| Platforms | web | web |
| Country | US · 2014 | US · 2007 |
| Rating | — | — |
Choose Outreach if
Mid-market and enterprise sales organizations.
- Comprehensive enterprise feature set
- Strong Salesforce integration
- Forecasting and deal tools
Look elsewhere if: Startups and SMBs (Apollo, lemlist).
Choose ZoomInfo if
Mid-market and enterprise sales and marketing teams selling into North America that need comprehensive contact data, intent signals and CRM enrichment.
- Deep, frequently updated coverage of North American companies
- Intent and technographic data in the same platform
- Strong native integrations with major CRMs and sales tools
Look elsewhere if: Startups and small teams that want self-serve pricing or a cheaper database with built-in outreach (Apollo, Lusha).
Outreach vs ZoomInfo pricing
Outreach
- Amplify EssentialsCustom10,000 AI credits, conversation intelligence
- Amplify CoreCustom25,000 AI credits, sequences, pipeline
- Amplify PlusCustom50,000 AI credits, advanced agents
- Amplify ProCustom100,000 AI credits, forecasting
ZoomInfo
- ProfessionalCustomSales data plan; free trial available, quote-based
- Copilot AdvancedCustomAI account prioritisation and outreach; quote-based
- Copilot EnterpriseCustomFull sales suite for large teams; quote-based
- Marketing DemandCustomIncludes 75K credits; demo required
- ABM EnterpriseCustomIncludes 150K credits; demo required
Outreach · Key features
- Multichannel sequences and tasks
- Dialer and call recording
- Conversation intelligence (Kaia)
- Deal management and forecasting
- AI research and drafting agents
- Deep CRM sync
Cons
- Expensive and contract-based
- Complex administration
- Overkill for small teams
ZoomInfo · Key features
- Database of B2B contacts with direct dials, emails and org charts
- Firmographic and technographic filters for precise list building
- Buying-intent signals and website visitor identification
- Copilot AI assistant that prioritises accounts and drafts outreach
- Automatic CRM enrichment and deduplication for Salesforce and HubSpot
- Engage sequencing and Chorus conversation intelligence add-ons
Cons
- No published prices and high annual contract values
- Contracts usually auto-renew with strict notice periods
- Credit limits can run out on heavy prospecting
Outreach vs ZoomInfo: FAQ
Do Outreach and ZoomInfo have a free plan?
Outreach has no free plan. ZoomInfo has no free plan.
Which is better for small businesses, Outreach or ZoomInfo?
ZoomInfo lists small businesses as a core audience, while Outreach is aimed more at enterprise.