Klaviyo vs MailerLite
Klaviyo and MailerLite are both email marketing tools. Klaviyo is aimed at E-commerce and small businesses, while MailerLite is aimed at small businesses and creators. MailerLite costs less, from $12/mo versus $20/mo for Klaviyo. Both have a free plan.
Email, SMS and customer data platform built for ecommerce brands
Simple, affordable email marketing
| Pricing | Freemium · $20 | Freemium · $12 |
| Starting price | $20/mo | $12/mo |
| Free plan | Yes | Yes |
| Free trial | — | 14 days |
| Built for | E-commerce, Small businesses, Agencies, Enterprise | Small businesses, Creators, Freelancers |
| Platforms | web, ios, android | web, ios |
| Country | US · 2012 | LT · 2010 |
| Rating | — | — |
Choose Klaviyo if
Ecommerce brands, especially on Shopify, that want data-driven email and SMS automation with clear revenue attribution.
- Best-in-class ecommerce data integration, especially with Shopify
- Powerful segmentation and automation templates out of the box
- Clear revenue attribution makes ROI easy to prove
Look elsewhere if: Bloggers, B2B companies or very price-sensitive senders with large lists (Mailchimp, Brevo, Customer.io).
Choose MailerLite if
Small businesses, bloggers and nonprofits who want a polished tool at a low price.
- Among the lowest prices as lists grow
- Clean, modern editor and templates
- Free plan to get started
Look elsewhere if: Advanced automation or e-commerce personalization needs.
Klaviyo vs MailerLite pricing
Klaviyo
- Free$0250 active profiles, 500 sends/mo, $5 mobile messages, $5 Composer
- Email$20/moFrom 500 active profiles; price scales with profile count
- Email + SMS$35/moFrom 500 profiles; includes monthly SMS/MMS credits
- Composer$20/moAI marketing agent add-on; $10 top-ups for extra usage
MailerLite
- Free$0250 subscribers, 2,500 emails/mo, 2 seats
- Comfort$12/mo500 subscribers; $10.80/mo billed yearly; 3 seats, 50 automations
- Power$25/mo500 subscribers; $22.50/mo yearly; unlimited emails, seats
- EnterpriseCustom200K+ subscribers, dedicated IP, priority support
Klaviyo · Key features
- Real-time sync of orders, browsing and catalog data from Shopify and others
- Prebuilt flows for abandoned cart, browse abandonment and win-back
- Email, SMS, MMS, WhatsApp and mobile push in one platform
- Predictive analytics for customer lifetime value and churn risk
- Signup forms and pop-ups with A/B testing
- Composer AI agent that builds campaigns and flows from prompts
Cons
- Gets expensive as active profile counts grow
- SMS is limited to supported countries and priced per credit
- Learning curve for advanced segmentation and analytics
MailerLite · Key features
- Drag-and-drop, rich text and custom HTML editors
- Automation workflows with triggers and conditions
- Landing pages, websites, forms and pop-ups
- Digital product sales and paid newsletters via Stripe
- Segmentation, groups and A/B testing
- E-commerce integrations and AI writing assistant
Cons
- Approval process can delay new accounts
- Automation less advanced than ActiveCampaign
- Reporting is basic
Klaviyo vs MailerLite: FAQ
Which is cheaper, Klaviyo or MailerLite?
MailerLite starts at $12/mo and Klaviyo at $20/mo. Both prices are checked on the vendors' own pricing pages.
Do Klaviyo and MailerLite have a free plan?
Yes, both Klaviyo and MailerLite have a free plan; paid plans add more usage and features.