HubSpot vs Omnisend
HubSpot and Omnisend are both email marketing tools. HubSpot is aimed at small businesses and enterprise, while Omnisend is aimed at E-commerce and small businesses. Omnisend costs less, from $16/mo versus $20/mo for HubSpot. Both have a free plan.
CRM platform with free core and paid hubs
Email and SMS marketing automation built for online stores
| Pricing | Freemium · $20 | Freemium · $16 |
| Starting price | $20/mo | $16/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Small businesses, Enterprise, Agencies | E-commerce, Small businesses |
| Platforms | web, ios, android | web |
| Country | US · 2006 | LT · 2014 |
| Rating | — | — |
Choose HubSpot if
Growing SMBs and mid-market companies with marketing, sales and support teams that want one system and have budget for Professional tiers.
- One database across marketing, sales and support
- Free tier is complete enough for very small businesses
- Excellent documentation, academy and partner ecosystem
Look elsewhere if: Bootstrapped startups with large email lists (Brevo or Kit are cheaper) or sales-only teams (Pipedrive and Close are leaner).
Choose Omnisend if
Small and mid-sized Shopify, WooCommerce and BigCommerce stores that want email and SMS automation without Klaviyo prices.
- Cheaper than Klaviyo at most contact counts
- E-commerce flows work out of the box with deep Shopify integration
- Pro plan bundles SMS credits worth the monthly fee
Look elsewhere if: B2B companies, publishers or large brands needing advanced data science (Mailchimp, Brevo, Klaviyo).
HubSpot vs Omnisend pricing
HubSpot
- Free tools$02 users, 1,000 total contacts, basic CRM, HubSpot branding
- Starter Customer Platform$20/seat/moNew-customer promo $10/mo monthly or $7/mo annual
- Professional (per hub)$890/moMarketing Hub Pro, 3 seats; $3,000 onboarding fee
- Enterprise (per hub)$3,600/moMarketing Hub Enterprise, 5 seats; $7,000 onboarding fee
Omnisend
- Free$0250 contacts, 500 emails/mo, Omnisend branding
- Standard$16/moFrom 500 contacts, 6,000 emails/mo; 30% off with 3-month prepay
- Pro$59/moFrom 2,500 contacts; unlimited email, SMS credits = monthly bill
- CustomCustom150,000+ profiles, dedicated account expert
HubSpot · Key features
- Free CRM with contacts, companies, deals and tasks for up to 2 users
- Marketing Hub: email, automation workflows, landing pages, ads, SEO tools
- Sales Hub: sequences, meeting scheduler, quotes, call tracking, forecasting
- Service Hub: ticketing, knowledge base, customer portal, surveys
- Breeze AI agents for content, prospecting and customer service
- 1,500+ app marketplace integrations and a mature API
Cons
- Professional and Enterprise pricing is steep, plus onboarding fees
- Marketing contact tiers punish large lists
- Feature gating pushes you to upgrade for basics like A/B tests
Omnisend · Key features
- Prebuilt abandoned cart, browse abandonment and post-purchase automations
- Email builder with product picker, discount codes and dynamic blocks
- SMS and web push in the same automation workflows
- Signup forms, popups and spin-to-win wheels for list growth
- Segmentation by purchase history, product views and engagement
- Product recommender and personalized send time on Pro
Cons
- Less advanced analytics and predictive data than Klaviyo
- Standard caps emails at roughly 12 times the list size
- Not a good fit for B2B, SaaS or editorial newsletters
HubSpot vs Omnisend: FAQ
Which is cheaper, HubSpot or Omnisend?
Omnisend starts at $16/mo and HubSpot at $20/mo. Both prices are checked on the vendors' own pricing pages.
Do HubSpot and Omnisend have a free plan?
Yes, both HubSpot and Omnisend have a free plan; paid plans add more usage and features.