HubSpot vs MailerLite
HubSpot and MailerLite are both email marketing tools. HubSpot is aimed at small businesses and enterprise, while MailerLite is aimed at small businesses and creators. MailerLite costs less, from $12/mo versus $20/mo for HubSpot. Both have a free plan.
CRM platform with free core and paid hubs
Simple, affordable email marketing
| Pricing | Freemium · $20 | Freemium · $12 |
| Starting price | $20/mo | $12/mo |
| Free plan | Yes | Yes |
| Free trial | — | 14 days |
| Built for | Small businesses, Enterprise, Agencies | Small businesses, Creators, Freelancers |
| Platforms | web, ios, android | web, ios |
| Country | US · 2006 | LT · 2010 |
| Rating | — | — |
Choose HubSpot if
Growing SMBs and mid-market companies with marketing, sales and support teams that want one system and have budget for Professional tiers.
- One database across marketing, sales and support
- Free tier is complete enough for very small businesses
- Excellent documentation, academy and partner ecosystem
Look elsewhere if: Bootstrapped startups with large email lists (Brevo or Kit are cheaper) or sales-only teams (Pipedrive and Close are leaner).
Choose MailerLite if
Small businesses, bloggers and nonprofits who want a polished tool at a low price.
- Among the lowest prices as lists grow
- Clean, modern editor and templates
- Free plan to get started
Look elsewhere if: Advanced automation or e-commerce personalization needs.
HubSpot vs MailerLite pricing
HubSpot
- Free tools$02 users, 1,000 total contacts, basic CRM, HubSpot branding
- Starter Customer Platform$20/seat/moNew-customer promo $10/mo monthly or $7/mo annual
- Professional (per hub)$890/moMarketing Hub Pro, 3 seats; $3,000 onboarding fee
- Enterprise (per hub)$3,600/moMarketing Hub Enterprise, 5 seats; $7,000 onboarding fee
MailerLite
- Free$0250 subscribers, 2,500 emails/mo, 2 seats
- Comfort$12/mo500 subscribers; $10.80/mo billed yearly; 3 seats, 50 automations
- Power$25/mo500 subscribers; $22.50/mo yearly; unlimited emails, seats
- EnterpriseCustom200K+ subscribers, dedicated IP, priority support
HubSpot · Key features
- Free CRM with contacts, companies, deals and tasks for up to 2 users
- Marketing Hub: email, automation workflows, landing pages, ads, SEO tools
- Sales Hub: sequences, meeting scheduler, quotes, call tracking, forecasting
- Service Hub: ticketing, knowledge base, customer portal, surveys
- Breeze AI agents for content, prospecting and customer service
- 1,500+ app marketplace integrations and a mature API
Cons
- Professional and Enterprise pricing is steep, plus onboarding fees
- Marketing contact tiers punish large lists
- Feature gating pushes you to upgrade for basics like A/B tests
MailerLite · Key features
- Drag-and-drop, rich text and custom HTML editors
- Automation workflows with triggers and conditions
- Landing pages, websites, forms and pop-ups
- Digital product sales and paid newsletters via Stripe
- Segmentation, groups and A/B testing
- E-commerce integrations and AI writing assistant
Cons
- Approval process can delay new accounts
- Automation less advanced than ActiveCampaign
- Reporting is basic
HubSpot vs MailerLite: FAQ
Which is cheaper, HubSpot or MailerLite?
MailerLite starts at $12/mo and HubSpot at $20/mo. Both prices are checked on the vendors' own pricing pages.
Do HubSpot and MailerLite have a free plan?
Yes, both HubSpot and MailerLite have a free plan; paid plans add more usage and features.