HubSpot vs Loops
HubSpot and Loops are both email marketing tools. HubSpot is aimed at small businesses and enterprise, while Loops is aimed at small businesses and developers. HubSpot costs less, from $20/mo versus $49/mo for Loops. Both have a free plan.
CRM platform with free core and paid hubs
Email for SaaS: marketing and transactional in one
| Pricing | Freemium · $20 | Freemium · $49 |
| Starting price | $20/mo | $49/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Small businesses, Enterprise, Agencies | Small businesses, Developers |
| Platforms | web, ios, android | web |
| Country | US · 2006 | US · 2022 |
| Rating | — | — |
Choose HubSpot if
Growing SMBs and mid-market companies with marketing, sales and support teams that want one system and have budget for Professional tiers.
- One database across marketing, sales and support
- Free tier is complete enough for very small businesses
- Excellent documentation, academy and partner ecosystem
Look elsewhere if: Bootstrapped startups with large email lists (Brevo or Kit are cheaper) or sales-only teams (Pipedrive and Close are leaner).
Choose Loops if
Early and growth-stage SaaS teams who want lifecycle and transactional email without complexity.
- Purpose-built for SaaS lifecycle email
- Replaces two tools (marketing + transactional)
- Clean, fast, developer-friendly
Look elsewhere if: E-commerce, multichannel messaging or heavy template design.
HubSpot vs Loops pricing
HubSpot
- Free tools$02 users, 1,000 total contacts, basic CRM, HubSpot branding
- Starter Customer Platform$20/seat/moNew-customer promo $10/mo monthly or $7/mo annual
- Professional (per hub)$890/moMarketing Hub Pro, 3 seats; $3,000 onboarding fee
- Enterprise (per hub)$3,600/moMarketing Hub Enterprise, 5 seats; $7,000 onboarding fee
Loops
- Free$01,000 subscribed contacts, 4,000 sends/30 days
- Growthfrom $49/mo5,000 contacts, unlimited sends, scales by contacts
- EnterpriseCustom1.5M+ contacts, priority support
HubSpot · Key features
- Free CRM with contacts, companies, deals and tasks for up to 2 users
- Marketing Hub: email, automation workflows, landing pages, ads, SEO tools
- Sales Hub: sequences, meeting scheduler, quotes, call tracking, forecasting
- Service Hub: ticketing, knowledge base, customer portal, surveys
- Breeze AI agents for content, prospecting and customer service
- 1,500+ app marketplace integrations and a mature API
Cons
- Professional and Enterprise pricing is steep, plus onboarding fees
- Marketing contact tiers punish large lists
- Feature gating pushes you to upgrade for basics like A/B tests
Loops · Key features
- Campaigns, event-triggered loops and transactional email in one tool
- Simple Notion-style editor optimized for deliverability
- Contact properties and events via API, Segment and Zapier
- Audience filters and basic segmentation
- Unsubscribe groups and transactional separation
- Dashboards for opens, clicks and loop performance
Cons
- Limited design capabilities
- No SMS or push
- Segmentation and testing are basic
HubSpot vs Loops: FAQ
Which is cheaper, HubSpot or Loops?
HubSpot starts at $20/mo and Loops at $49/mo. Both prices are checked on the vendors' own pricing pages.
Do HubSpot and Loops have a free plan?
Yes, both HubSpot and Loops have a free plan; paid plans add more usage and features.