Fivetran vs Supermetrics
Fivetran and Supermetrics are both data integration & ETL tools. Fivetran is aimed at enterprise and small businesses, while Supermetrics is aimed at agencies and small businesses. Only Fivetran has a free plan.
Automated data pipelines to your warehouse
Marketing data connector for Sheets, Looker Studio and warehouses
| Pricing | Freemium | Paid |
| Starting price | Not published | Not published |
| Free plan | Yes | No |
| Free trial | 14 days | 14 days |
| Built for | Enterprise, Small businesses | Agencies, Small businesses, Enterprise |
| Platforms | web | web |
| Country | US · 2012 | FI · 2013 |
| Rating | — | — |
Choose Fivetran if
Data teams who value reliability over cost control.
- Set and forget reliability
- Broad, well-maintained connectors
- Excellent for lean data teams
Look elsewhere if: Budget-conscious teams with engineering capacity (Airbyte).
Choose Supermetrics if
Agencies and marketing teams that build recurring reports in Sheets, Looker Studio or Power BI from many ad platforms.
- Very broad catalog of marketing connectors
- Works inside tools marketers already know, like Sheets and Looker Studio
- Reliable scheduled refreshes for client reporting
Look elsewhere if: Data teams needing a general ELT pipeline for every business system, or very small budgets (Fivetran, Airbyte, Coupler.io).
Fivetran vs Supermetrics pricing
Fivetran
- Free$0500,000 MAR, 5,000 model runs/mo
- StandardUsage-basedPer-MAR spend rate; $5 base charge per connection
- EnterpriseUsage-basedHigher spend rate, enterprise features
- Business CriticalUsage-basedHighest security tier
Supermetrics
- Starter€49/mo€39/mo billed annually; 2 sources, 1 user, 1 destination
- Growth€199/mo€159/mo billed annually; 7 sources, 2 users
- EnterpriseCustomCustom sources and users; warehouses like BigQuery, Snowflake
Fivetran · Key features
- 700+ managed connectors
- Automatic schema migration and incremental sync
- Database replication with CDC
- dbt transformations and orchestration
- Data lake destinations and governance
- Private networking and compliance options
Cons
- MAR pricing can spike
- Less control than open-source tools
- Costs grow with data volume
Supermetrics · Key features
- Connectors for Google Ads, Meta, LinkedIn, TikTok, GA4 and Search Console
- Destinations in Google Sheets, Excel, Looker Studio and Power BI
- Marketing data available in Claude, ChatGPT and Microsoft Copilot
- Scheduled refreshes and automatic data updates for recurring reports
- Warehouse destinations such as BigQuery and Snowflake on Enterprise
- Supermetrics Studio with monthly AI credits for analysis
Cons
- Gets expensive as sources, accounts and destinations add up
- Priced in euros, which complicates USD budgeting
- Starter is very limited at 2 sources and 1 user
Fivetran vs Supermetrics: FAQ
Do Fivetran and Supermetrics have a free plan?
Fivetran has a free plan. Supermetrics has no free plan, a 14-day free trial.