Microsoft Dynamics 365 vs HubSpot
Microsoft Dynamics 365 and HubSpot are both CRM tools. Microsoft Dynamics 365 is aimed at enterprise and small businesses, while HubSpot is aimed at small businesses and enterprise. HubSpot costs less, from $20/mo versus $65/mo for Microsoft Dynamics 365. Only HubSpot has a free plan.
Microsoft's CRM and ERP suite with Copilot for mid-size and enterprise
CRM platform with free core and paid hubs
| Pricing | Paid · $65 | Freemium · $20 |
| Starting price | $65/mo | $20/mo |
| Free plan | No | Yes |
| Free trial | 30 days | — |
| Built for | Enterprise, Small businesses | Small businesses, Enterprise, Agencies |
| Platforms | web, ios, android | web, ios, android |
| Country | US · 2016 | US · 2006 |
| Rating | — | — |
Choose Microsoft Dynamics 365 if
Mid-size and enterprise companies on Microsoft 365 that want CRM, service and ERP on one platform.
- Tight fit with Outlook, Teams, Excel and SharePoint
- CRM and ERP on one data platform from one vendor
- Power Platform makes deep customization possible without full code
Look elsewhere if: Small teams wanting a quick, simple CRM or companies on Google Workspace (HubSpot, Pipedrive, Zoho CRM).
Choose HubSpot if
Growing SMBs and mid-market companies with marketing, sales and support teams that want one system and have budget for Professional tiers.
- One database across marketing, sales and support
- Free tier is complete enough for very small businesses
- Excellent documentation, academy and partner ecosystem
Look elsewhere if: Bootstrapped startups with large email lists (Brevo or Kit are cheaper) or sales-only teams (Pipedrive and Close are leaner).
Microsoft Dynamics 365 vs HubSpot pricing
Microsoft Dynamics 365
- Sales Professional$65/user/moBilled annually; core sales automation and dashboards
- Sales Enterprise$105/user/moBilled annually; Copilot, prebuilt agents, customization
- Sales Premium$150/user/moBilled annually; Sales Insights, 1,000 Copilot Credits
- Relationship SalesCustomSales Enterprise plus LinkedIn Sales Navigator; 10-seat min
HubSpot
- Free tools$02 users, 1,000 total contacts, basic CRM, HubSpot branding
- Starter Customer Platform$20/seat/moNew-customer promo $10/mo monthly or $7/mo annual
- Professional (per hub)$890/moMarketing Hub Pro, 3 seats; $3,000 onboarding fee
- Enterprise (per hub)$3,600/moMarketing Hub Enterprise, 5 seats; $7,000 onboarding fee
Microsoft Dynamics 365 · Key features
- Lead, account, opportunity and forecast management in Dynamics 365 Sales
- Copilot opportunity summaries, email drafting and meeting preparation
- Prebuilt agents such as Sales Close Agent on Enterprise and above
- Native Outlook and Teams integration with shared records
- Built on Dataverse and extendable with Power Apps and Power Automate
- Embedded Power BI dashboards and sales analytics
Cons
- Complex licensing across apps, tiers and Copilot Credits
- Usually needs a certified partner to implement well
- Heavier and slower to adopt than HubSpot or Pipedrive
HubSpot · Key features
- Free CRM with contacts, companies, deals and tasks for up to 2 users
- Marketing Hub: email, automation workflows, landing pages, ads, SEO tools
- Sales Hub: sequences, meeting scheduler, quotes, call tracking, forecasting
- Service Hub: ticketing, knowledge base, customer portal, surveys
- Breeze AI agents for content, prospecting and customer service
- 1,500+ app marketplace integrations and a mature API
Cons
- Professional and Enterprise pricing is steep, plus onboarding fees
- Marketing contact tiers punish large lists
- Feature gating pushes you to upgrade for basics like A/B tests
Microsoft Dynamics 365 vs HubSpot: FAQ
Which is cheaper, Microsoft Dynamics 365 or HubSpot?
HubSpot starts at $20/mo and Microsoft Dynamics 365 at $65/mo. Both prices are checked on the vendors' own pricing pages.
Do Microsoft Dynamics 365 and HubSpot have a free plan?
Microsoft Dynamics 365 has no free plan, a 30-day free trial. HubSpot has a free plan.