Kit vs HubSpot
Kit and HubSpot are both email marketing tools. Kit is aimed at creators, while HubSpot is aimed at small businesses and enterprise. HubSpot costs less, from $20/mo versus $39/mo for Kit. Both have a free plan.
| Pricing | Freemium · $39 | Freemium · $20 |
| Starting price | $39/mo | $20/mo |
| Free plan | Yes | Yes |
| Free trial | 14 days | — |
| Built for | Creators | Small businesses, Enterprise, Agencies |
| Platforms | web | web, ios, android |
| Country | US · 2013 | US · 2006 |
| Rating | — | — |
Choose Kit if
Independent creators and small media businesses whose revenue depends on an owned email audience.
- Free up to 10,000 subscribers with unlimited sends
- Tagging and automations are powerful yet simple
- Built-in monetization and audience growth tools
Look elsewhere if: Online stores needing product feeds and abandoned-cart flows, or B2B teams needing CRM-style lead management.
Choose HubSpot if
Growing SMBs and mid-market companies with marketing, sales and support teams that want one system and have budget for Professional tiers.
- One database across marketing, sales and support
- Free tier is complete enough for very small businesses
- Excellent documentation, academy and partner ecosystem
Look elsewhere if: Bootstrapped startups with large email lists (Brevo or Kit are cheaper) or sales-only teams (Pipedrive and Close are leaner).
Kit vs HubSpot pricing
Kit
- Free$0Up to 10,000 subscribers, unlimited broadcasts, forms
- Creator$39/mo1,000 subs; $33/mo billed yearly; unlimited automations, 2 users
- Pro$79/mo1,000 subs; $66/mo yearly; referrals, scoring, unlimited users
HubSpot
- Free tools$02 users, 1,000 total contacts, basic CRM, HubSpot branding
- Starter Customer Platform$20/seat/moNew-customer promo $10/mo monthly or $7/mo annual
- Professional (per hub)$890/moMarketing Hub Pro, 3 seats; $3,000 onboarding fee
- Enterprise (per hub)$3,600/moMarketing Hub Enterprise, 5 seats; $7,000 onboarding fee
Kit · Key features
- Text-first editor designed for deliverability and personal tone
- Tag and segment subscribers by behavior, form or product
- Visual automation builder with rules and sequences
- Kit Commerce for digital products and paid newsletters
- Creator Network recommendations and newsletter referral program
- Landing pages, forms and link pages included
Cons
- Limited design templates; not for image-heavy campaigns
- Reporting is basic below the Pro plan
- Fewer e-commerce integrations than Klaviyo or Mailchimp
HubSpot · Key features
- Free CRM with contacts, companies, deals and tasks for up to 2 users
- Marketing Hub: email, automation workflows, landing pages, ads, SEO tools
- Sales Hub: sequences, meeting scheduler, quotes, call tracking, forecasting
- Service Hub: ticketing, knowledge base, customer portal, surveys
- Breeze AI agents for content, prospecting and customer service
- 1,500+ app marketplace integrations and a mature API
Cons
- Professional and Enterprise pricing is steep, plus onboarding fees
- Marketing contact tiers punish large lists
- Feature gating pushes you to upgrade for basics like A/B tests
Kit vs HubSpot: FAQ
Which is cheaper, Kit or HubSpot?
HubSpot starts at $20/mo and Kit at $39/mo. Both prices are checked on the vendors' own pricing pages.
Do Kit and HubSpot have a free plan?
Yes, both Kit and HubSpot have a free plan; paid plans add more usage and features.
Which is better for small businesses, Kit or HubSpot?
HubSpot lists small businesses as a core audience, while Kit is aimed more at creators.