Close vs ZoomInfo
Close and ZoomInfo are both CRM tools. Close is aimed at small businesses, while ZoomInfo is aimed at enterprise and small businesses.
CRM with built-in calling and email sequences
B2B contact and company data platform with AI sales tools
| Pricing | Paid · $19 | Paid |
| Starting price | $19/mo | Not published |
| Free plan | No | No |
| Free trial | 14 days | — |
| Built for | Small businesses | Enterprise, Small businesses |
| Platforms | web, macos, windows | web |
| Country | US · 2013 | US · 2007 |
| Rating | — | — |
Choose Close if
Inside sales teams of 3–50 whose process centers on calls and email.
- Everything an inside sales rep needs in one screen
- Telephony included, no third-party dialer
- Fast, keyboard-friendly UI
Look elsewhere if: Marketing-led companies or teams needing a full customer platform.
Choose ZoomInfo if
Mid-market and enterprise sales and marketing teams selling into North America that need comprehensive contact data, intent signals and CRM enrichment.
- Deep, frequently updated coverage of North American companies
- Intent and technographic data in the same platform
- Strong native integrations with major CRMs and sales tools
Look elsewhere if: Startups and small teams that want self-serve pricing or a cheaper database with built-in outreach (Apollo, Lusha).
Close vs ZoomInfo pricing
Close
- Solo$19/user/mo$9 billed annually; 1 user only, 10k leads
- Essentials$49/user/mo$35 billed annually; 3 email accounts, 1,000 AI credits
- Growth$109/user/mo$99 billed annually; 10 email accounts, 90-day recordings
- Scale$149/user/mo$139 billed annually; predictive dialer
ZoomInfo
- ProfessionalCustomSales data plan; free trial available, quote-based
- Copilot AdvancedCustomAI account prioritisation and outreach; quote-based
- Copilot EnterpriseCustomFull sales suite for large teams; quote-based
- Marketing DemandCustomIncludes 75K credits; demo required
- ABM EnterpriseCustomIncludes 150K credits; demo required
Close · Key features
- Built-in calling, SMS and email with sync
- Power and predictive dialers
- Workflows combining email, call and task steps
- Call coaching, recording and AI summaries
- Multiple pipelines and custom activities
- Reporting on activity and funnel
Cons
- Higher entry price per seat
- No marketing or support modules
- Reporting less flexible than HubSpot
ZoomInfo · Key features
- Database of B2B contacts with direct dials, emails and org charts
- Firmographic and technographic filters for precise list building
- Buying-intent signals and website visitor identification
- Copilot AI assistant that prioritises accounts and drafts outreach
- Automatic CRM enrichment and deduplication for Salesforce and HubSpot
- Engage sequencing and Chorus conversation intelligence add-ons
Cons
- No published prices and high annual contract values
- Contracts usually auto-renew with strict notice periods
- Credit limits can run out on heavy prospecting
Close vs ZoomInfo: FAQ
Do Close and ZoomInfo have a free plan?
Close has no free plan, a 14-day free trial. ZoomInfo has no free plan.