Happy Valley

Close vs folk

Close and folk are both CRM tools. Close is aimed at small businesses, while folk is aimed at freelancers and small businesses. Close costs less, from $19/mo versus $30/mo for folk.

Close

CRM with built-in calling and email sequences

folk

Lightweight CRM for relationship-driven teams

PricingPaid · $19Paid · $30
Starting price$19/mo$30/mo
Free planNoNo
Free trial14 days14 days
Built forSmall businessesFreelancers, Small businesses, Agencies
Platformsweb, macos, windowsweb
CountryUS · 2013FR · 2020
Rating——

Choose Close if

Inside sales teams of 3–50 whose process centers on calls and email.

  • Everything an inside sales rep needs in one screen
  • Telephony included, no third-party dialer
  • Fast, keyboard-friendly UI

Look elsewhere if: Marketing-led companies or teams needing a full customer platform.

Choose folk if

Small relationship-driven teams.

  • Simple and fast
  • Great LinkedIn import
  • Affordable

Look elsewhere if: Large sales orgs.

Close vs folk pricing

Close

  • Solo$19/user/mo$9 billed annually; 1 user only, 10k leads
  • Essentials$49/user/mo$35 billed annually; 3 email accounts, 1,000 AI credits
  • Growth$109/user/mo$99 billed annually; 10 email accounts, 90-day recordings
  • Scale$149/user/mo$139 billed annually; predictive dialer

folk

  • Standard$30/user/mo$24/mo billed annually; 500 email finds, 2,000 AI fields/mo
  • Premium$60/user/mo$48/mo billed annually; sequences, custom objects, API
  • Enterprisefrom $100/user/mofrom $80/mo billed annually; custom limits, priority support

Close · Key features

  • Built-in calling, SMS and email with sync
  • Power and predictive dialers
  • Workflows combining email, call and task steps
  • Call coaching, recording and AI summaries
  • Multiple pipelines and custom activities
  • Reporting on activity and funnel

Cons

  • Higher entry price per seat
  • No marketing or support modules
  • Reporting less flexible than HubSpot

folk · Key features

  • Chrome extension import
  • Enrichment
  • Mail merge and sequences
  • Pipelines
  • AI assistant
  • Groups and views

Cons

  • Less powerful than HubSpot
  • Reporting basic
  • Fewer integrations

Close vs folk: FAQ

Which is cheaper, Close or folk?

Close starts at $19/mo and folk at $30/mo. Both prices are checked on the vendors' own pricing pages.

Do Close and folk have a free plan?

Close has no free plan, a 14-day free trial. folk has no free plan, a 14-day free trial.

Not sure yet?