beehiiv vs Klaviyo
beehiiv and Klaviyo are both email marketing tools. beehiiv is aimed at creators and small businesses, while Klaviyo is aimed at E-commerce and small businesses. Klaviyo costs less, from $20/mo versus $59/mo for beehiiv. Both have a free plan.
Newsletter platform with growth tools and ad network
Email, SMS and customer data platform built for ecommerce brands
| Pricing | Freemium · $59 | Freemium · $20 |
| Starting price | $59/mo | $20/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Creators, Small businesses | E-commerce, Small businesses, Agencies, Enterprise |
| Platforms | web | web, ios, android |
| Country | US · 2021 | US · 2012 |
| Rating | — | — |
Choose beehiiv if
Newsletter publishers and media operators who want growth and ad monetization in one platform.
- Best-in-class growth features for newsletters
- Monetization through ads, boosts and paid tiers built in
- Free plan up to 2,500 subscribers
Look elsewhere if: Course creators selling products (Kit), SaaS lifecycle email (Customer.io), or stores (Klaviyo).
Choose Klaviyo if
Ecommerce brands, especially on Shopify, that want data-driven email and SMS automation with clear revenue attribution.
- Best-in-class ecommerce data integration, especially with Shopify
- Powerful segmentation and automation templates out of the box
- Clear revenue attribution makes ROI easy to prove
Look elsewhere if: Bloggers, B2B companies or very price-sensitive senders with large lists (Mailchimp, Brevo, Customer.io).
beehiiv vs Klaviyo pricing
beehiiv
- Free$0Up to 2,500 subscribers, no credit card
- Lite$59/mo$49/mo billed annually; price at 1,000 subs, scales with list
- Pro$109/mo$95/mo billed annually; at 1,000 subs; removes beehiiv branding
- EnterpriseCustom
Klaviyo
- Free$0250 active profiles, 500 sends/mo, $5 mobile messages, $5 Composer
- Email$20/moFrom 500 active profiles; price scales with profile count
- Email + SMS$35/moFrom 500 profiles; includes monthly SMS/MMS credits
- Composer$20/moAI marketing agent add-on; $10 top-ups for extra usage
beehiiv · Key features
- Referral program and Boosts to grow subscribers
- Ad Network connecting sponsors with publications
- Hosted website with archive, custom domain and SEO controls
- Polls, surveys and segmentation
- Paid subscriptions and premium tiers via Stripe
- Automations, A/B subject tests and 3D analytics
Cons
- Paid plans needed for most growth and monetization features
- Not an e-commerce or lifecycle marketing tool
- Fewer integrations than mature email platforms
Klaviyo · Key features
- Real-time sync of orders, browsing and catalog data from Shopify and others
- Prebuilt flows for abandoned cart, browse abandonment and win-back
- Email, SMS, MMS, WhatsApp and mobile push in one platform
- Predictive analytics for customer lifetime value and churn risk
- Signup forms and pop-ups with A/B testing
- Composer AI agent that builds campaigns and flows from prompts
Cons
- Gets expensive as active profile counts grow
- SMS is limited to supported countries and priced per credit
- Learning curve for advanced segmentation and analytics
beehiiv vs Klaviyo: FAQ
Which is cheaper, beehiiv or Klaviyo?
Klaviyo starts at $20/mo and beehiiv at $59/mo. Both prices are checked on the vendors' own pricing pages.
Do beehiiv and Klaviyo have a free plan?
Yes, both beehiiv and Klaviyo have a free plan; paid plans add more usage and features.