Attio vs Freshsales
Attio and Freshsales are both CRM tools. Attio is aimed at small businesses and developers, while Freshsales is aimed at small businesses and enterprise. Freshsales costs less, from $11/mo versus $44/mo for Attio. Only Attio has a free plan.
Flexible, data-model-driven CRM
Sales CRM with built-in phone, email and Freddy AI for SMB teams
| Pricing | Freemium · $44 | Paid · $11 |
| Starting price | $44/mo | $11/mo |
| Free plan | Yes | No |
| Free trial | 14 days | 21 days |
| Built for | Small businesses, Developers | Small businesses, Enterprise |
| Platforms | web, ios | web, ios, android |
| Country | GB · 2019 | US |
| Rating | — | — |
Choose Attio if
Startups and tech companies with technical GTM teams who want a customizable, data-model-first CRM.
- Most flexible data model among modern CRMs
- Self-populating from email and calendar; little manual entry
- Fast, well-designed UI; strong API
Look elsewhere if: Teams that need built-in marketing automation, ticketing or a large marketplace of ready integrations today.
Choose Freshsales if
Small and mid-size B2B sales teams that want a reasonably priced CRM with built-in calling, email and AI scoring, especially Freshdesk customers.
- Low entry price with phone and email built in
- Clean interface that new reps learn quickly
- AI scoring and deal insights included from Pro
Look elsewhere if: Teams that want a free CRM with deep marketing tools or highly custom enterprise processes (HubSpot or Salesforce).
Attio vs Freshsales pricing
Attio
- Free$0Up to 3 seats, 50,000 records, 3 objects
- Plus$44/seat/mo$35 billed annually; up to 10 seats, 250,000 records
- Pro$99/seat/mo$79 billed annually; unlimited seats, 1M records
- EnterpriseCustomBilled annually; unlimited objects and teams
Freshsales
- Growth$11/user/mo$9 billed annually; pipelines, built-in phone and email
- Pro$47/user/mo$39 billed annually; contact scoring, deal insights, sequences
- Enterprise$71/user/mo$59 billed annually; forecasting, sandbox, audit logs
- Freddy AI Agent$49/100 sessionsAdd-on; 500 free bot sessions once per account
Attio · Key features
- Custom objects and attributes with relationships between records
- Automatic enrichment from Gmail, Google Calendar and Outlook
- Lists with views, filters and formulas, like a spreadsheet over your CRM
- Workflows with triggers, branches and AI steps
- Email sequences and call recording with AI summaries (Pro)
- Developer-grade REST API and webhooks
Cons
- Marketing and support tooling is minimal
- Fewer native integrations than HubSpot or Salesforce
- Per-seat price climbs quickly at Pro and Enterprise
Freshsales · Key features
- Kanban deal pipelines with drag-and-drop stages
- Built-in email, phone and chat inside contact records
- Freddy AI contact scoring and deal insights on Pro and above
- Sales sequences for automated multi-step follow-ups
- Workflows to automate assignments, updates and tasks
- Territory management and custom sales activities
Cons
- No free plan on the current pricing page
- Sequences and scoring require Pro, not the entry tier
- Customization is shallower than Salesforce or Zoho CRM
Attio vs Freshsales: FAQ
Which is cheaper, Attio or Freshsales?
Freshsales starts at $11/mo and Attio at $44/mo. Both prices are checked on the vendors' own pricing pages.
Do Attio and Freshsales have a free plan?
Attio has a free plan. Freshsales has no free plan, a 21-day free trial.