Attio vs Copper

Attio is a CRM from London-based Attio Ltd that is built like a database rather than a fixed sales pipeline. Objects (people, companies, deals or anything you define, such as workspaces or subscriptions), attributes and relationships are fully customizable, and every list is a filterable, sortable view over that data. Connecting Gmail, Google Calendar or Outlook lets Attio create records automatically and enrich people and companies, so the CRM fills itself as the team works.

On top of the data model sit workflows with triggers, branches and AI steps, reports for pipeline and activity, email sequences and, on Pro, call recording with AI summaries. The REST API and webhooks are first-class, which attracts startups that want product usage data to live next to customer data. Pricing is per seat: a free plan for up to three seats, then Plus, Pro and Enterprise, with SAML SSO, unlimited objects and audit logs at the top.

Attio suits startups and tech companies whose go-to-market teams like Notion- or Linear-style software and want to model their own business. It is thinner on marketing automation, support ticketing and ready-made integrations than HubSpot, and lacks the enterprise depth of Salesforce. Folk is a lighter relationship CRM for small teams, while Pipedrive remains simpler for classic deal pipelines.

Copper is a CRM from San Francisco that launched as ProsperWorks and rebranded to Copper in 2018. Its defining idea is that a small team living in Google Workspace should not have to switch tabs: a Chrome extension puts contacts, deals and tasks directly inside Gmail and Google Calendar, and emails and meetings are logged automatically as you work.

Copper covers contacts and leads, drag-and-drop pipelines with AI flags for slipping deals, projects that start when a deal closes, tasks, email templates, bulk email and email series, workflow automation, custom reports and multi-currency. It integrates natively with Google Drive, Sheets, Calendar and Looker Studio, plus Slack, QuickBooks, DocuSign, Zapier and an open API, and iOS and Android apps log calls and texts. Three per-seat plans, Basic, Professional and Business, are gated mostly by contact limits and automation depth.

Copper suits agencies, consultancies and relationship-driven small businesses already standardized on Google Workspace. HubSpot offers a free CRM and a far larger marketing suite, Pipedrive is cheaper and more pipeline-focused, and Zoho CRM is more customizable for the money. Copper is effectively Google-only, so Outlook and Microsoft 365 shops should look elsewhere.

In November 2025 Copper launched Copper GPT, a read-only ChatGPT integration that lets Professional and Business users ask about leads, pipeline and tasks in plain language. The 14-day trial needs no credit card, and annual billing saves up to 26 percent.