Happy Valley

Attio vs Copper

Attio and Copper are both CRM tools. Attio is aimed at small businesses and developers, while Copper is aimed at small businesses and agencies. Copper costs less, from $29/mo versus $44/mo for Attio. Only Attio has a free plan.

Attio

Flexible, data-model-driven CRM

Copper

CRM built to run inside Gmail and Google Workspace

PricingFreemium · $44Paid · $29
Starting price$44/mo$29/mo
Free planYesNo
Free trial14 days14 days
Built forSmall businesses, DevelopersSmall businesses, Agencies
Platformsweb, iosweb, ios, android
CountryGB · 2019US
Rating——

Choose Attio if

Startups and tech companies with technical GTM teams who want a customizable, data-model-first CRM.

  • Most flexible data model among modern CRMs
  • Self-populating from email and calendar; little manual entry
  • Fast, well-designed UI; strong API

Look elsewhere if: Teams that need built-in marketing automation, ticketing or a large marketplace of ready integrations today.

Choose Copper if

Small, relationship-driven teams and agencies that run entirely on Google Workspace and want a CRM that lives inside Gmail.

  • Deepest Google Workspace integration of any mainstream CRM
  • Very little manual data entry thanks to automatic logging
  • Clean, easy interface for non-sales teams

Look elsewhere if: Microsoft 365 shops or budget-sensitive sales teams needing heavy customization (HubSpot, Pipedrive, Zoho CRM).

Attio vs Copper pricing

Attio

  • Free$0Up to 3 seats, 50,000 records, 3 objects
  • Plus$44/seat/mo$35 billed annually; up to 10 seats, 250,000 records
  • Pro$99/seat/mo$79 billed annually; unlimited seats, 1M records
  • EnterpriseCustomBilled annually; unlimited objects and teams

Copper

  • Basic$29/user/mo$23 billed annually; 2,500 contacts
  • Professional$69/user/mo$59 billed annually; 15,000 contacts, workflow automation
  • Business$134/user/mo$99 billed annually; unlimited contacts, email series

Attio · Key features

  • Custom objects and attributes with relationships between records
  • Automatic enrichment from Gmail, Google Calendar and Outlook
  • Lists with views, filters and formulas, like a spreadsheet over your CRM
  • Workflows with triggers, branches and AI steps
  • Email sequences and call recording with AI summaries (Pro)
  • Developer-grade REST API and webhooks

Cons

  • Marketing and support tooling is minimal
  • Fewer native integrations than HubSpot or Salesforce
  • Per-seat price climbs quickly at Pro and Enterprise

Copper · Key features

  • Chrome extension that shows CRM records inside Gmail and Calendar
  • Automatic logging of emails, meetings and contact details
  • Drag-and-drop pipelines with AI flags for slipping deals
  • Projects and tasks that start automatically when deals close
  • Email templates, bulk email and multi-step email series
  • Workflow automation and custom reports on higher plans

Cons

  • Not built for Outlook or Microsoft 365 users
  • More expensive per seat than Pipedrive or Zoho CRM
  • Contact caps on Basic and Professional can force upgrades

Attio vs Copper: FAQ

Which is cheaper, Attio or Copper?

Copper starts at $29/mo and Attio at $44/mo. Both prices are checked on the vendors' own pricing pages.

Do Attio and Copper have a free plan?

Attio has a free plan. Copper has no free plan, a 14-day free trial.

Not sure yet?

Attio vs Copper (2026): Pricing and Features · Happy Valley