Attio vs Close
Attio and Close are both CRM tools. Attio is aimed at small businesses and developers, while Close is aimed at small businesses. Close costs less, from $19/mo versus $44/mo for Attio. Only Attio has a free plan.
| Pricing | Freemium · $44 | Paid · $19 |
| Starting price | $44/mo | $19/mo |
| Free plan | Yes | No |
| Free trial | 14 days | 14 days |
| Built for | Small businesses, Developers | Small businesses |
| Platforms | web, ios | web, macos, windows |
| Country | GB · 2019 | US · 2013 |
| Rating | — | — |
Choose Attio if
Startups and tech companies with technical GTM teams who want a customizable, data-model-first CRM.
- Most flexible data model among modern CRMs
- Self-populating from email and calendar; little manual entry
- Fast, well-designed UI; strong API
Look elsewhere if: Teams that need built-in marketing automation, ticketing or a large marketplace of ready integrations today.
Choose Close if
Inside sales teams of 3–50 whose process centers on calls and email.
- Everything an inside sales rep needs in one screen
- Telephony included, no third-party dialer
- Fast, keyboard-friendly UI
Look elsewhere if: Marketing-led companies or teams needing a full customer platform.
Attio vs Close pricing
Attio
- Free$0Up to 3 seats, 50,000 records, 3 objects
- Plus$44/seat/mo$35 billed annually; up to 10 seats, 250,000 records
- Pro$99/seat/mo$79 billed annually; unlimited seats, 1M records
- EnterpriseCustomBilled annually; unlimited objects and teams
Close
- Solo$19/user/mo$9 billed annually; 1 user only, 10k leads
- Essentials$49/user/mo$35 billed annually; 3 email accounts, 1,000 AI credits
- Growth$109/user/mo$99 billed annually; 10 email accounts, 90-day recordings
- Scale$149/user/mo$139 billed annually; predictive dialer
Attio · Key features
- Custom objects and attributes with relationships between records
- Automatic enrichment from Gmail, Google Calendar and Outlook
- Lists with views, filters and formulas, like a spreadsheet over your CRM
- Workflows with triggers, branches and AI steps
- Email sequences and call recording with AI summaries (Pro)
- Developer-grade REST API and webhooks
Cons
- Marketing and support tooling is minimal
- Fewer native integrations than HubSpot or Salesforce
- Per-seat price climbs quickly at Pro and Enterprise
Close · Key features
- Built-in calling, SMS and email with sync
- Power and predictive dialers
- Workflows combining email, call and task steps
- Call coaching, recording and AI summaries
- Multiple pipelines and custom activities
- Reporting on activity and funnel
Cons
- Higher entry price per seat
- No marketing or support modules
- Reporting less flexible than HubSpot
Attio vs Close: FAQ
Which is cheaper, Attio or Close?
Close starts at $19/mo and Attio at $44/mo. Both prices are checked on the vendors' own pricing pages.
Do Attio and Close have a free plan?
Attio has a free plan. Close has no free plan, a 14-day free trial.