Apollo.io vs Salesloft
Apollo.io and Salesloft are both sales engagement & outbound tools. Apollo.io is aimed at small businesses and enterprise, while Salesloft is aimed at enterprise. Only Apollo.io has a free plan.
| Pricing | Freemium · $59 | Paid |
| Starting price | $59/mo | Not published |
| Free plan | Yes | No |
| Free trial | — | — |
| Built for | Small businesses, Enterprise | Enterprise |
| Platforms | web | web |
| Country | US · 2015 | US · 2011 |
| Rating | — | — |
Choose Apollo.io if
Startups and SMB sales teams who need data and outreach without ZoomInfo budgets.
- Data plus engagement in one affordable tool
- Generous free tier
- Fast prospect list building
Look elsewhere if: Enterprises needing highest-accuracy phone data or complex orchestration (Clay + Outreach).
Choose Salesloft if
Mid-market and enterprise sales.
- Enterprise sales engagement
- AI recommendations
- Forecasting
Look elsewhere if: Small teams.
Apollo.io vs Salesloft pricing
Apollo.io
- Free$0Light usage, limited credits and contact database
- Basic$59/user/mo$49/mo billed annually; email sequencing, core integrations
- Professional$99/user/mo$79/mo billed annually; AI features, dialer, call recording
- CustomCustomCustom volumes, SSO, advanced security, API access
Salesloft
- PlansCustomTalk to sales; no public pricing
Apollo.io · Key features
- Searchable database with 65+ filters and buying intent
- Email sequences with A/B tests and deliverability tools
- Dialer, call recording and conversation intelligence
- Chrome extension for LinkedIn and websites
- CRM enrichment and two-way sync
- AI research, writing and workflows
Cons
- Mobile number accuracy varies
- Credit limits on higher-value data
- Deliverability depends on your setup
Salesloft · Key features
- Cadences
- Conversation intelligence
- Deals
- Forecasting
- AI prioritization
- CRM sync
Cons
- Expensive
- Contracts
- Complex
Apollo.io vs Salesloft: FAQ
Do Apollo.io and Salesloft have a free plan?
Apollo.io has a free plan. Salesloft has no free plan.
Which is better for small businesses, Apollo.io or Salesloft?
Apollo.io lists small businesses as a core audience, while Salesloft is aimed more at enterprise.