Apollo.io vs Gong
Apollo.io and Gong are both sales engagement & outbound tools. Apollo.io is aimed at small businesses and enterprise, while Gong is aimed at enterprise. Only Apollo.io has a free plan.
Apollo.io
B2B contact database with sequences and dialer
Gong
Revenue intelligence from sales conversations
| Pricing | Freemium · $59 | Paid |
| Starting price | $59/mo | Not published |
| Free plan | Yes | No |
| Free trial | — | — |
| Built for | Small businesses, Enterprise | Enterprise |
| Platforms | web | web, ios, android |
| Country | US · 2015 | US · 2015 |
| Rating | — | — |
Choose Apollo.io if
Startups and SMB sales teams who need data and outreach without ZoomInfo budgets.
- Data plus engagement in one affordable tool
- Generous free tier
- Fast prospect list building
Look elsewhere if: Enterprises needing highest-accuracy phone data or complex orchestration (Clay + Outreach).
Choose Gong if
Mid-market and enterprise B2B sales organizations.
- Deep insights into what wins deals
- Strong coaching workflows
- Accurate forecasting signals
Look elsewhere if: Small teams (Fathom, Fireflies).
Apollo.io vs Gong pricing
Apollo.io
- Free$0Light usage, limited credits and contact database
- Basic$59/user/mo$49/mo billed annually; email sequencing, core integrations
- Professional$99/user/mo$79/mo billed annually; AI features, dialer, call recording
- CustomCustomCustom volumes, SSO, advanced security, API access
Gong
- PlatformCustomPer-user licenses plus platform fee
Apollo.io · Key features
- Searchable database with 65+ filters and buying intent
- Email sequences with A/B tests and deliverability tools
- Dialer, call recording and conversation intelligence
- Chrome extension for LinkedIn and websites
- CRM enrichment and two-way sync
- AI research, writing and workflows
Cons
- Mobile number accuracy varies
- Credit limits on higher-value data
- Deliverability depends on your setup
Gong · Key features
- Call recording and conversation analytics
- Deal intelligence and risk warnings
- Forecasting based on activity data
- Coaching scorecards and libraries
- Gong Engage sequences
- AI summaries and briefers
Cons
- Expensive with platform fees
- Annual contracts
- Requires adoption by managers
Apollo.io vs Gong: FAQ
Do Apollo.io and Gong have a free plan?
Apollo.io has a free plan. Gong has no free plan.
Which is better for small businesses, Apollo.io or Gong?
Apollo.io lists small businesses as a core audience, while Gong is aimed more at enterprise.