Wix vs Yotpo
Wix and Yotpo are both E-commerce tools. Wix is aimed at small businesses and freelancers, while Yotpo is aimed at E-commerce and small businesses. Wix costs less, from $24/mo versus $89/mo for Yotpo. Both have a free plan.
Drag-and-drop website builder for everyone
Product reviews, UGC and loyalty programs for e-commerce brands
| Pricing | Freemium · $24 | Freemium · $89 |
| Starting price | $24/mo | $89/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Small businesses, Freelancers | E-commerce, Small businesses, Enterprise |
| Platforms | web, ios, android | web |
| Country | IL · 2006 | US · 2011 |
| Rating | — | — |
Choose Wix if
Small businesses and non-technical users who want everything included.
- Easiest all-around site builder for beginners
- Broad business features (bookings, stores, events)
- Strong AI and template library
Look elsewhere if: Content-heavy sites (WordPress), design agencies wanting output control (Webflow), or anyone who may migrate later.
Choose Yotpo if
Growing Shopify and mid-market e-commerce brands that want reviews, UGC and loyalty managed in one platform.
- Reviews and loyalty from one vendor with shared customer data
- Mature, customizable on-site widgets
- Strong Shopify and Shopify Plus support
Look elsewhere if: Small stores that only need low-cost reviews or a simple referral program (ReferralCandy, GrowSurf, Klaviyo Reviews).
Wix vs Yotpo pricing
Wix
- Free$0Wix subdomain and ads
- Light$24/mo$17/mo billed annually; 2 GB, 2 collaborators
- Core$36/mo$29/mo billed annually; 50 GB, basic eCommerce
- Business$46/mo$39/mo billed annually; 100 GB, standard eCommerce
- Business Elite$172/mo$159/mo billed annually; unlimited storage
Yotpo
- Reviews Free$0Limited plan for up to 50 orders per month
- Reviews Starter$89/moUp to 500 orders/mo; branded reviews and on-site display
- Reviews Pro$169/moAdds Google seller ratings and AI display and writing tools
- Loyalty & ReferralsFrom $199/moFree plan available; paid tiers start at $199/mo
- Premium / EnterpriseCustomAI summaries, syndication, dedicated CSM, custom API
Wix · Key features
- Drag-and-drop editor and AI website generation
- 800+ templates and Wix Studio for agencies
- E-commerce, bookings, events, restaurants and blog apps
- Wix App Market and Velo for custom code
- Built-in SEO tools, analytics and marketing
- Hosting, SSL and domain management included
Cons
- No site export; locked in
- Pricing tiers are confusing
- Can be slower than optimized builders
Yotpo · Key features
- Automated review request emails with photo and video upload
- On-site star ratings, review widgets and Q&A
- Google seller ratings and review syndication to retailers
- AI review summaries and AI-assisted review writing for shoppers
- Points, VIP tiers, rewards and refer-a-friend programs
- Discover tracking of how AI assistants recommend your products
Cons
- Paid tiers are pricey compared with review-only apps
- Order caps push growing stores into higher plans quickly
- Premium and Enterprise need sales calls and custom quotes
Wix vs Yotpo: FAQ
Which is cheaper, Wix or Yotpo?
Wix starts at $24/mo and Yotpo at $89/mo. Both prices are checked on the vendors' own pricing pages.
Do Wix and Yotpo have a free plan?
Yes, both Wix and Yotpo have a free plan; paid plans add more usage and features.