Happy Valley

Stan

Creator storefront for courses and coaching

Stan is a creator monetization tool for Creators, offered as paid ($29/mo). Based in United States, founded in 2020. Popular alternatives include Fourthwall, Kajabi, ClickFunnels.

About Stan

Stan, often called Stan Store, is a link-in-bio storefront for social media creators who sell digital products and services. It lets creators turn the link on their Instagram, TikTok or YouTube profile into a mobile-optimised store where followers can buy a guide, book a coaching call, join a course or subscribe to a membership without leaving their phone.

The store supports digital downloads, courses with modules and lessons, paid one-to-one calls synced with Google Calendar and Zoom, memberships and lead magnets that collect emails. Checkout is designed for conversion with one-tap payments, order bumps and discount codes, and Stan takes no transaction fee on top of payment processing. The Creator plan covers the store, courses and bookings; Creator Pro adds email marketing, upsells, funnels and more advanced selling tools. Payments are processed through Stripe and PayPal.

Stan fits social creators, coaches and consultants who want to start selling quickly with minimal setup. It has a fixed monthly cost even when sales are low, limited design flexibility, fewer integrations and is not built for large product catalogues or physical goods. Beacons and Linktree offer free tiers with commerce features, Kajabi is a more complete course and marketing platform, Gumroad charges per sale instead of monthly, and Shopify suits physical products.

Key features of Stan

  • Link-in-bio store
  • Digital products
  • Courses
  • Coaching bookings
  • Memberships
  • Email (Pro)

Pros and cons

Pros

  • Conversion-optimized checkout
  • Mobile-first
  • Coaching built in
  • Community of creators

Cons

  • Monthly cost
  • Design limits
  • Fewer integrations
  • Pro needed for email

Stan pricing

Stan uses a paid model. A 14-day free trial is available.

PlanPriceIncludes
Creator$29 / mo$300/yr billed annually; store, courses, bookings
Creator Pro$99 / mo$948/yr billed annually; email, upsells, affiliates
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How Stan compares in Creator monetization

Rank by votes
#1 / 18

0 votes from members

Starting price
$29

At the category median of $29/mo

Free alternatives
5

Free or open-source tools in Creator monetization

Stan ranks #1 of 18 creator monetization tools by community votes and is priced in line with the category.

Common use cases

  1. 1Selling a guide from Instagram
  2. 2Coaching calls
  3. 3Mini courses
  4. 4Memberships

Best for

Social creators monetizing.

Not ideal for

Large catalog stores.

Integrations

  • Stripe
  • PayPal
  • Calendly
  • Zoom
  • Instagram
  • TikTok

Our take

Stan is the creator storefront built for mobile conversion.

FAQ

What is Stan?
Stan is a Creator monetization tool: Creator storefront for courses and coaching.
How much does Stan cost?
Stan uses a Paid model; paid plans start at $29 per month.
What are the best alternatives to Stan?
Community-listed alternatives to Stan include Fourthwall, Kajabi, ClickFunnels, Memberful.
Does Stan have a free trial?
Yes, Stan offers a 14-day free trial.
What does Stan integrate with?
Stan integrates with Stripe, PayPal, Calendly, Zoom, Instagram, TikTok and more.
Which platforms does Stan support?
Stan is available on web, ios, android.
Who is Stan for?
Social creators monetizing.

Alternatives to Stan

See all 10
  • Creator storefront for merch, memberships and digital products

    Freemium · $15Creators

    checked Oct 20

  • Kajabi

    ▲ 0

    All-in-one knowledge commerce platform

    Paid · $179Creators

    checked Oct 20

  • Sales funnel builder with checkout, email, courses and CRM

    Paid · $97Creators

    checked Oct 20

  • Membership software for your own site

    Paid · $49Creators

    checked Oct 20

  • Podia

    ▲ 0

    Simple storefront for courses, downloads and communities

    Paid · $49Creators

    checked Oct 20

  • Uscreen

    ▲ 0

    Video membership platform with branded mobile and TV apps for creators

    Paid · $49Creators

    checked Oct 20

More Creator monetization tools

See all 18
  • Newsletters, podcasts and paid subscriptions

    FreeCreators

    checked Oct 20

  • Beacons

    ▲ 0

    Link-in-bio with store, email and media kit

    Freemium · $10Creators

    checked Oct 20

  • Whop

    ▲ 0

    Platform to sell memberships, courses, communities and software access

    FreeCreators

    checked Oct 20

  • Kreosus

    ▲ 0

    Patreon-style membership and tip platform for Turkish creators

    FreeCreators

    checked Oct 20

  • Simple support page for creators

    FreeCreators

    checked Oct 20

  • The original link-in-bio

    Freemium · $8Creators

    checked Oct 20

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