Adjust vs Salience
Adjust and Salience are both analytics tools. Adjust is aimed at enterprise and developers, while Salience is aimed at agencies and small businesses. Both have a free plan.
Mobile measurement partner for app attribution and fraud prevention
Log analytics that shows how bots, AI crawlers and users hit your site
| Pricing | Freemium | Freemium · $19 |
| Starting price | Not published | $19/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Enterprise, Developers, Small businesses | Agencies, Small businesses, E-commerce, Developers, Enterprise |
| Platforms | web | web |
| Country | DE · 2012 | GB · 2026 |
| Rating | — | — |
Choose Adjust if
Mobile app and game publishers spending meaningfully on paid user acquisition who need trustworthy attribution, fraud protection and iOS privacy measurement.
- Mature, widely integrated SDK used by large app publishers
- Free Base tier lets small developers start without a contract
- Strong fraud prevention and privacy-framework support
Look elsewhere if: Web-first DTC brands or apps with little paid marketing (Northbeam, Rockerbox, Google Analytics).
Choose Salience if
Technical SEO teams and agencies that want continuous log analysis of search and AI crawler traffic.
- Shows real crawler behaviour that JavaScript analytics never sees
- Free plan includes the API and MCP server
- Works on Cloudflare's free plan through a Worker
Look elsewhere if: Marketers who only need visitor analytics or a site crawler (Plausible, Screaming Frog SEO Spider).
Adjust vs Salience pricing
Adjust
- Base$0Up to 1,500 attributions per month; for small developers
- CoreCustomUp to 250,000 attributions per year; annual contract
- EnterpriseCustomOver 250,000 attributions per year; add-ons priced separately
Salience
- Free$01 site, 500K requests/mo, 30 days of history
- Solo$19/mo1 site, 1 user, 5M requests, 6 months history; 2 months free yearly
- Starter$49/mo5 sites, 20M requests, 1 year history, webhooks; 2 months free yearly
- Growth$149/mo15 sites, 100M requests, 2 years history; 2 months free yearly
- Pro$499/mo50 sites, 500M requests, 4 years history, shared Slack support
Adjust · Key features
- Install and in-app event attribution across thousands of ad partners
- SKAdNetwork and AdAttributionKit measurement for privacy-restricted iOS traffic
- Fraud Prevention Suite against click spam, SDK spoofing and fake installs
- Datascape dashboards with cohort, retention and ROAS reporting
- InSight incrementality testing using synthetic control groups
- Deep linking for retargeting and user re-engagement campaigns
Cons
- Core and Enterprise pricing is unpublished and contract-based
- Useful add-ons like fraud prevention and InSight cost extra
- Ownership by AppLovin raises neutrality questions for some buyers
Salience · Key features
- Analysis of every request from CDN or server logs, with no sampling by Salience
- Crawler verification against official IP ranges to expose spoofed user agents
- Recognition of 200+ bots, with AI crawlers grouped by training, search or user fetch
- Requests linked to paths, status codes, sitemaps, robots.txt rules and index state
- Alerts checked every minute; Slack from Solo, webhooks from Starter
- REST API, CLI and MCP server on every plan, including Free
Cons
- Company incorporated in August 2026, so there is little track record
- Core data is hosted in AWS London (eu-west-2), with no other region offered
- Vercel needs a Pro or Enterprise team and Netlify works only on Enterprise
Adjust vs Salience: FAQ
Do Adjust and Salience have a free plan?
Yes, both Adjust and Salience have a free plan; paid plans add more usage and features.