Ahrefs vs Moz Pro
Ahrefs and Moz Pro are both SEO tools tools. Ahrefs is aimed at agencies and small businesses, while Moz Pro is aimed at small businesses and agencies. Ahrefs costs less, from $29/mo versus $49/mo for Moz Pro. Only Ahrefs has a free plan.
Backlink index and SEO toolset
SEO and AI visibility toolset for keyword, link and rank research
| Pricing | Freemium · $29 | Paid · $49 |
| Starting price | $29/mo | $49/mo |
| Free plan | Yes | No |
| Free trial | — | — |
| Built for | Agencies, Small businesses, Enterprise | Small businesses, Agencies, Freelancers |
| Platforms | web | web |
| Country | SG · 2010 | US · 2004 |
| Rating | — | — |
Choose Ahrefs if
SEO professionals, agencies and content-driven companies that need reliable backlink and keyword data.
- Backlink data breadth and freshness
- Clean, fast UI with excellent documentation
- Traffic estimates are useful for competitor analysis
Look elsewhere if: Small businesses needing basic rank tracking and audits (Seobility, Mangools, SE Ranking) or teams also running paid ads (Semrush).
Choose Moz Pro if
Small marketing teams and consultants that want trusted link metrics, rank tracking and AI visibility in a simple interface.
- Domain Authority remains a widely recognized benchmark
- Clean interface that is easy for beginners
- AI search visibility tracking built into the same plans
Look elsewhere if: SEO teams that need the largest keyword and backlink databases (Ahrefs, Semrush, SE Ranking).
Ahrefs vs Moz Pro pricing
Ahrefs
- Ahrefs Free$0Free tier; limits not listed on pricing page
- Starter$29/moEntry plan; limits not listed on pricing page
- Lite$129/mo750 tracked keywords, 100k crawl credits; save 17% yearly
- Standard$249/mo2,000 keywords, 500k crawl credits, +$60/mo per user
- Advanced$449/mo5,000 keywords, 1.5M crawl credits, 5 years history
Moz Pro
- Starter$49/moEntry plan for a single website
- Standard$99/mo$79/mo billed yearly; 1 seat, 3 sites, 300 tracked keywords
- Medium$179/mo$143/mo billed yearly; 2 seats, 10 sites, 1,500 keywords
- Large$299/mo$239/mo billed yearly; 3 seats, 25 sites, 3,000 keywords
Ahrefs · Key features
- Site Explorer: backlinks, referring domains, organic keywords, traffic estimates
- Keywords Explorer with difficulty, traffic potential and SERP overview
- Site Audit with JavaScript rendering and scheduled crawls
- Rank Tracker with mobile and local tracking
- Content Explorer for link prospecting and topic research
- Brand Radar and AI Overviews visibility reports
Cons
- Core plans are expensive; credits on Lite and Standard
- No PPC or social features like Semrush
- Historical data gated by plan
Moz Pro · Key features
- Keyword Explorer with volume, difficulty and AI Overview data
- Link Explorer with Domain Authority, spam score and link tracking lists
- Weekly site crawls with an on-page grader and issue alerts
- Desktop and mobile rank tracking across tracked sites
- AI visibility dashboards for ChatGPT, Gemini, AI Mode and Perplexity
- Brand Authority score to measure brand strength
Cons
- Smaller keyword and backlink indexes than Ahrefs or Semrush
- Tight query limits on Starter and Standard
- Fewer competitive and content marketing tools than Semrush
Ahrefs vs Moz Pro: FAQ
Which is cheaper, Ahrefs or Moz Pro?
Ahrefs starts at $29/mo and Moz Pro at $49/mo. Both prices are checked on the vendors' own pricing pages.
Do Ahrefs and Moz Pro have a free plan?
Ahrefs has a free plan. Moz Pro has no free plan.