Framer is a website builders tool for Agencies and Freelancers, offered as freemium ($10/mo). Founded in Netherlands in 2014.
About Framer
Framer is a website builder for designers that feels like Figma and publishes production sites in one click. Layout uses stacks and grids similar to auto layout, components and variants come from the design-tool world, and effects, scroll animations and page transitions are built in. The CMS handles blogs and collections; AI generates starting layouts and translations.
It has become the default for startup landing pages and portfolios because the path from design to live site is the shortest available. Compared with Webflow, Framer is easier and prettier out of the box but less deep for complex CMS structures, logic and large sites.
Pricing is per site, with plans split by page, CMS item and bandwidth limits; agencies manage many sites via workspaces.
Framer started as a prototyping tool for designers and moved fully into website building around 2022, which explains its design-tool feel. Sites run on Framer's own hosting with automatic SSL and a global CDN, and there is no official code export, so leaving later means rebuilding the site elsewhere. For most startups this lock-in is acceptable; for organizations with strict hosting or compliance requirements it is often the deciding factor.
Key features of Framer
- Figma-like canvas with stacks, grids, components and variants
- Built-in effects, scroll animations and page transitions
- CMS collections with dynamic pages
- Localization and AI translation
- Built-in analytics, SEO settings and fast hosting
- Figma import plugin and template marketplace
Pros and cons
Pros
- Fastest design-to-publish path
- Beautiful defaults and animations
- Figma users feel at home immediately
- Affordable per site for small projects
Cons
- Page and bandwidth limits can force upgrades
- CMS and logic are shallower than Webflow
- Less control over output code and hosting
- Large multi-section sites get heavy
Framer pricing
Framer uses a freemium model.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 1 GB bandwidth, 500 AI credits to try |
| Basic | $10 / mo | 30 pages, 1,000 CMS items, 50 GB bandwidth |
| Pro | $30 / mo | 150 pages, 2,500 CMS items, 100 GB bandwidth |
| Enterprise | Custom | Custom limits, unlimited editors |
Source: www.framer.com · checked on Oct 20, 2026
How Framer compares in Website builders
- Rank by votes
- #1 / 18
- Starting price
- $10
- Free alternatives
- 1
0 votes from members
47% below the category median ($19/mo)
Free or open-source tools in Website builders
Framer ranks #1 of 18 website builders tools by community votes and is priced below most tools in the category.
Common use cases
- 1Startup landing page and waitlist in a day
- 2Designer portfolio with motion
- 3Marketing site with a blog on the CMS
- 4Event or product launch microsite
Best for
Designers, founders and small marketing teams who want polished sites fast without code.
Not ideal for
Content-heavy or complex CMS sites (Webflow, WordPress) and stores (Shopify).
Integrations
- Figma (plugin)
- HubSpot
- Mailchimp
- Zapier
- Google Analytics
- Plausible
- Lottie
- Airtable (via plugins)
Our take
Framer is the quickest way to a beautiful marketing site, and for most startups that is enough. Move to Webflow only when CMS complexity or logic outgrows it.
FAQ
- What is Framer?
- Framer is a Website builders tool: Design and publish websites visually.
- How much does Framer cost?
- Framer uses a Freemium model; paid plans start at $10 per month.
- What does Framer integrate with?
- Framer integrates with Figma (plugin), HubSpot, Mailchimp, Zapier, Google Analytics, Plausible and more.
- Which platforms does Framer support?
- Framer is available on web.
- Who is Framer for?
- Designers, founders and small marketing teams who want polished sites fast without code.
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