Wix vs WooCommerce
Wix and WooCommerce are both E-commerce tools. Wix is aimed at small businesses and freelancers, while WooCommerce is aimed at small businesses and agencies. Both have a free plan.
Wix
Drag-and-drop website builder for everyone
WooCommerce
Open-source commerce for WordPress
| Pricing | Freemium · $24 | Open source |
| Starting price | $24/mo | Not published |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Small businesses, Freelancers | Small businesses, Agencies |
| Platforms | web, ios, android | web |
| Country | IL · 2006 | US · 2011 |
| Rating | — | — |
Choose Wix if
Small businesses and non-technical users who want everything included.
- Easiest all-around site builder for beginners
- Broad business features (bookings, stores, events)
- Strong AI and template library
Look elsewhere if: Content-heavy sites (WordPress), design agencies wanting output control (Webflow), or anyone who may migrate later.
Choose WooCommerce if
Merchants with WordPress skills who want ownership and flexibility.
- Free and open source
- Unlimited customization
- Strong content and SEO with WordPress
Look elsewhere if: Non-technical merchants wanting a hosted, maintenance-free store (Shopify, ikas).
Wix vs WooCommerce pricing
Wix
- Free$0Wix subdomain and ads
- Light$24/mo$17/mo billed annually; 2 GB, 2 collaborators
- Core$36/mo$29/mo billed annually; 50 GB, basic eCommerce
- Business$46/mo$39/mo billed annually; 100 GB, standard eCommerce
- Business Elite$172/mo$159/mo billed annually; unlimited storage
WooCommerce
- WooCommerce plugin$0Free, open source, 0% revenue share
- Hosting$25–350/moThird-party host, typical store range
- Extensions$29–299/year eachOptional, bought à la carte
Wix · Key features
- Drag-and-drop editor and AI website generation
- 800+ templates and Wix Studio for agencies
- E-commerce, bookings, events, restaurants and blog apps
- Wix App Market and Velo for custom code
- Built-in SEO tools, analytics and marketing
- Hosting, SSL and domain management included
Cons
- No site export; locked in
- Pricing tiers are confusing
- Can be slower than optimized builders
WooCommerce · Key features
- Products, variations, inventory and orders
- Payments via Stripe, PayPal and local gateways
- Shipping zones, taxes and coupons
- Thousands of extensions and themes
- Block-based checkout and product editor
- Full ownership on WordPress
Cons
- You manage hosting, updates and security
- Extension costs add up
- Performance needs tuning at scale
Wix vs WooCommerce: FAQ
Do Wix and WooCommerce have a free plan?
Yes, both Wix and WooCommerce have a free plan; paid plans add more usage and features.