Setmore vs SimplyBook.me
Setmore and SimplyBook.me are both scheduling & calendar tools aimed at small businesses and freelancers. Both have a free plan.
Appointment booking app for salons, clinics and service businesses
Online booking system with payments and POS for service businesses
| Pricing | Freemium · $12 | Freemium |
| Starting price | $12/mo | Not published |
| Free plan | Yes | Yes |
| Free trial | — | 14 days |
| Built for | Small businesses, Freelancers | Small businesses, Freelancers |
| Platforms | web, ios, android, windows, macos | web, ios, android |
| Country | US · 2011 | CY · 2009 |
| Rating | — | — |
Choose Setmore if
Small service businesses with several staff who want low-cost online booking, reminders and payments.
- Free plan for up to 4 staff with unlimited bookings
- Annual Pro price of $5 per user is very low
- Built for staff and service-based businesses
Look elsewhere if: B2B teams scheduling sales meetings (Calendly) or practices needing detailed intake forms and packages (Acuity).
Choose SimplyBook.me if
Small and mid-sized appointment-based service businesses that want booking, payments, memberships and light POS in one tool.
- Very broad feature set for a booking tool at this price
- Free plan is permanent, not just a trial
- Payments, POS and memberships remove the need for separate tools
Look elsewhere if: Knowledge workers who only need a meeting link or solo users who want the simplest setup (Calendly, Acuity Scheduling).
Setmore vs SimplyBook.me pricing
Setmore
- Free$0Up to 4 users, unlimited appointments, 1 email reminder
- Pro$12/user/mo$5/user/mo billed annually; SMS, deposits, video, 2-way sync
- Live Receptionist$99/moAdd-on; human receptionists answer calls, US only
SimplyBook.me
- Free€050 bookings/mo, 1 provider, 1 custom feature
- Basic€13.9/mo€11.9/mo billed annually; 100 bookings, 5 providers
- Standard€29.9/mo€24.9/mo billed annually; 500 bookings, 15 providers
- Premium€59.9/mo€49.9/mo billed annually; 2,000 bookings, 30 providers
- EnterpriseCustomCustom booking volume and providers; contact sales
Setmore · Key features
- Branded booking page with services, staff and prices
- Booking via website widget, Facebook, Instagram and QR code
- Payments and deposits through Stripe, Square or PayPal
- Email and SMS reminders with confirmation messages
- Class and group booking alongside one-to-one appointments
- Video appointments with Zoom or Google Meet links
Cons
- Monthly billing costs more than twice the annual rate
- SMS credits capped and vary by country
- Intake forms and reporting lighter than Acuity
SimplyBook.me · Key features
- Mobile-optimised booking website plus embeddable widget for your own site
- Multi-provider and multi-location calendars with service-level rules
- Online payments via Stripe, PayPal, Square, Apple Pay and Google Pay
- Point-of-sale module with Tap to Pay, QR codes and payment links
- Booking through Google, Facebook, Instagram and a branded client app
- Packages, memberships, gift cards, coupons and loyalty as add-on features
Cons
- Admin panel is cluttered and has a learning curve
- Monthly booking caps force upgrades for busy businesses
- SMS credits, custom domain and SMS gateway cost extra
Setmore vs SimplyBook.me: FAQ
Do Setmore and SimplyBook.me have a free plan?
Yes, both Setmore and SimplyBook.me have a free plan; paid plans add more usage and features.