Salesforce vs ZoomInfo
Salesforce and ZoomInfo are both CRM tools. Salesforce is aimed at enterprise, while ZoomInfo is aimed at enterprise and small businesses. Only Salesforce has a free plan.
The enterprise CRM standard
B2B contact and company data platform with AI sales tools
| Pricing | Freemium · $25 | Paid |
| Starting price | $25/mo | Not published |
| Free plan | Yes | No |
| Free trial | 30 days | — |
| Built for | Enterprise | Enterprise, Small businesses |
| Platforms | web, ios, android | web |
| Country | US · 1999 | US · 2007 |
| Rating | — | — |
Choose Salesforce if
Mid-market and enterprise companies with dedicated CRM administration and complex processes.
- Unmatched customization and ecosystem
- Scales to the largest sales organizations
- Rich AI roadmap with Agentforce
Look elsewhere if: Startups and SMBs; HubSpot, Pipedrive or Attio will be faster and cheaper.
Choose ZoomInfo if
Mid-market and enterprise sales and marketing teams selling into North America that need comprehensive contact data, intent signals and CRM enrichment.
- Deep, frequently updated coverage of North American companies
- Intent and technographic data in the same platform
- Strong native integrations with major CRMs and sales tools
Look elsewhere if: Startups and small teams that want self-serve pricing or a cheaper database with built-in outreach (Apollo, Lusha).
Salesforce vs ZoomInfo pricing
Salesforce
- Free Suite$0Listed in Sales Cloud edition comparison
- Starter Suite$25/user/moBilled monthly or annually; sales, service, marketing
- Pro Suite$100/user/moBilled annually; quoting, forecasting, customization
- Core$195/user/moBilled annually; Momentum, Slack Business+, Tableau Next
- Advanced$395/user/moBilled annually; enhanced security, more AI
ZoomInfo
- ProfessionalCustomSales data plan; free trial available, quote-based
- Copilot AdvancedCustomAI account prioritisation and outreach; quote-based
- Copilot EnterpriseCustomFull sales suite for large teams; quote-based
- Marketing DemandCustomIncludes 75K credits; demo required
- ABM EnterpriseCustomIncludes 150K credits; demo required
Salesforce · Key features
- Fully customizable objects, fields, layouts and flows
- Forecasting, territories, quoting and CPQ
- Einstein AI scoring, Agentforce agents, Data Cloud
- AppExchange marketplace and MuleSoft integration
- Sandboxes, APIs and developer platform (Apex, LWC)
- Reports and dashboards with Tableau integration
Cons
- Expensive licenses and add-ons
- Requires admin resources or partners
- User experience can be cluttered
ZoomInfo · Key features
- Database of B2B contacts with direct dials, emails and org charts
- Firmographic and technographic filters for precise list building
- Buying-intent signals and website visitor identification
- Copilot AI assistant that prioritises accounts and drafts outreach
- Automatic CRM enrichment and deduplication for Salesforce and HubSpot
- Engage sequencing and Chorus conversation intelligence add-ons
Cons
- No published prices and high annual contract values
- Contracts usually auto-renew with strict notice periods
- Credit limits can run out on heavy prospecting
Salesforce vs ZoomInfo: FAQ
Do Salesforce and ZoomInfo have a free plan?
Salesforce has a free plan. ZoomInfo has no free plan.
Which is better for small businesses, Salesforce or ZoomInfo?
ZoomInfo lists small businesses as a core audience, while Salesforce is aimed more at enterprise.