Refersion vs WooCommerce
Refersion and WooCommerce are both E-commerce tools. Refersion is aimed at E-commerce and small businesses, while WooCommerce is aimed at small businesses and agencies. Both have a free plan.
Affiliate and influencer program software for Shopify and DTC brands
Open-source commerce for WordPress
| Pricing | Paid · $39 | Open source |
| Starting price | $39/mo | Not published |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | E-commerce, Small businesses | Small businesses, Agencies |
| Platforms | web | web |
| Country | US | US · 2011 |
| Rating | — | — |
Choose Refersion if
DTC ecommerce brands on Shopify, WooCommerce or BigCommerce that want to run an affiliate and influencer program with accurate first-party tracking.
- Purpose-built for ecommerce rather than SaaS referral programs
- Cookieless first-party tracking holds up against browser restrictions
- Unlimited affiliates, clicks and conversions on every paid plan
Look elsewhere if: B2B SaaS partner programs or simple customer referral loops (PartnerStack, ReferralCandy, FirstPromoter).
Choose WooCommerce if
Merchants with WordPress skills who want ownership and flexibility.
- Free and open source
- Unlimited customization
- Strong content and SEO with WordPress
Look elsewhere if: Non-technical merchants wanting a hosted, maintenance-free store (Shopify, ikas).
Refersion vs WooCommerce pricing
Refersion
- Marketplace Listing$0Public listing only; tracking and payouts need a paid plan
- Launch$39/mo$29/mo billed yearly; plus 3% of affiliate-driven sales
- Growth$199/mo$159/mo billed yearly; plus 2% of sales; API access
- ScaleCustomFlat monthly fee, white-glove onboarding, Slack channel
WooCommerce
- WooCommerce plugin$0Free, open source, 0% revenue share
- Hosting$25–350/moThird-party host, typical store range
- Extensions$29–299/year eachOptional, bought à la carte
Refersion · Key features
- First-party tracking domain attribution without third-party cookies or redirects
- Affiliate marketplace where creators discover and apply to brand offers
- Branded affiliate registration pages and recruitment tools
- Commission rules by product, customer email, subscription or new customers
- One-click affiliate payouts including PayPal, with tax form collection
- Multi-store management and API access on the Growth plan
Cons
- Percentage of affiliate sales on top of the subscription adds up
- API access and advanced commissions start at $199 per month
- No published free trial for the paid plans
WooCommerce · Key features
- Products, variations, inventory and orders
- Payments via Stripe, PayPal and local gateways
- Shipping zones, taxes and coupons
- Thousands of extensions and themes
- Block-based checkout and product editor
- Full ownership on WordPress
Cons
- You manage hosting, updates and security
- Extension costs add up
- Performance needs tuning at scale
Refersion vs WooCommerce: FAQ
Do Refersion and WooCommerce have a free plan?
Yes, both Refersion and WooCommerce have a free plan; paid plans add more usage and features.