Microsoft Clarity vs Singular
Microsoft Clarity and Singular are both analytics tools. Microsoft Clarity is aimed at small businesses and E-commerce, while Singular is aimed at small businesses and enterprise. Both have a free plan.
Free heatmaps, session recordings and AI insights from Microsoft
Mobile and web attribution joined with ad cost data for true ROI
| Pricing | Free | Freemium |
| Starting price | Not published | Not published |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Small businesses, E-commerce, Developers, Agencies, Enterprise | Small businesses, Enterprise, Agencies |
| Platforms | web, ios, android | web |
| Country | US · 2020 | US · 2014 |
| Rating | — | — |
Choose Microsoft Clarity if
Websites and apps of any size that want free heatmaps and session recordings with AI summaries.
- Completely free with no traffic or session caps
- Quick setup through a tag, plugin or Google Tag Manager
- AI summaries save hours of watching recordings
Look elsewhere if: Teams that need surveys, in-depth product analytics or long data retention (Hotjar, PostHog, Mixpanel).
Choose Singular if
Mobile app and game publishers spending across many ad networks who need attribution and cost data reconciled into reliable ROI.
- Strong reconciliation of ad spend with revenue for real ROAS
- Transparent usage pricing, including a generous free tier
- Wide coverage beyond mobile: web, CTV and console attribution
Look elsewhere if: Web-only businesses or teams that only need basic install tracking (AppsFlyer, Adjust, Google Analytics).
Microsoft Clarity vs Singular pricing
Microsoft Clarity
- Free$0No traffic limits; recordings kept 30 days, heatmaps 13 months
Singular
- Free$0Up to 15,000 paid conversions; attribution, SKAN, cost data
- Growth$0.05/conversionAdds technical support and 1:1 onboarding; ETL add-on
- EnterpriseCustomCSM, SLA, cross-device attribution, 365-day cohorts, SSO
Microsoft Clarity · Key features
- Session recordings with AI highlights of key moments
- Click, scroll and area heatmaps with page version comparison
- Automatic rage click, dead click and quick back detection
- Copilot summaries and chat over your recordings and heatmaps
- Bot Activity and Citations reports on AI crawlers and AI answers
- Mobile app SDK for Android, iOS, Flutter and React Native
Cons
- Recordings are deleted after 30 days unless favorited or labeled
- No built-in surveys, feedback widgets or user interviews
- Funnel and product analytics are basic next to PostHog or Mixpanel
Singular · Key features
- Mobile, web, cross-device, CTV and PC or console attribution
- SKAdNetwork attribution and conversion modeling for iOS campaigns
- Cost aggregation from more than 1,200 ad networks and sources
- Creative IQ reporting at the level of individual ad creatives
- Fraud prevention that blocks fake installs before you pay for them
- Deep linking, smart banners and web-to-app or QR-to-app flows
Cons
- Dense interface with a real learning curve for small teams
- Advanced features like 365-day cohorts and SSO need Enterprise
- Smaller partner ecosystem than AppsFlyer
Microsoft Clarity vs Singular: FAQ
Do Microsoft Clarity and Singular have a free plan?
Yes, both Microsoft Clarity and Singular have a free plan; paid plans add more usage and features.