Microsoft Clarity vs Similarweb
Microsoft Clarity and Similarweb are both analytics tools. Microsoft Clarity is aimed at small businesses and E-commerce, while Similarweb is aimed at enterprise and agencies. Both have a free plan.
Free heatmaps, session recordings and AI insights from Microsoft
Website traffic, competitor and market intelligence for marketers
| Pricing | Free | Freemium · $129 |
| Starting price | Not published | $129/mo |
| Free plan | Yes | Yes |
| Free trial | — | 7 days |
| Built for | Small businesses, E-commerce, Developers, Agencies, Enterprise | Enterprise, Agencies, Small businesses |
| Platforms | web, ios, android | web |
| Country | US · 2020 | IL · 2007 |
| Rating | — | — |
Choose Microsoft Clarity if
Websites and apps of any size that want free heatmaps and session recordings with AI summaries.
- Completely free with no traffic or session caps
- Quick setup through a tag, plugin or Google Tag Manager
- AI summaries save hours of watching recordings
Look elsewhere if: Teams that need surveys, in-depth product analytics or long data retention (Hotjar, PostHog, Mixpanel).
Choose Similarweb if
Marketing, strategy and investment teams that need competitor and market-level traffic intelligence rather than only SEO data.
- Unique market-level traffic data for competitors and whole categories
- Combines competitive, SEO, ads and AI visibility data in one place
- Free tools give a quick, useful snapshot of any site
Look elsewhere if: Small sites and budget SEO teams focused on rankings and backlinks (Semrush, Ahrefs, SE Ranking).
Microsoft Clarity vs Similarweb pricing
Microsoft Clarity
- Free$0No traffic limits; recordings kept 30 days, heatmaps 13 months
Similarweb
- AEO Intelligence$129/mo$99/mo billed annually; 1 user, AI brand visibility only
- Competitive Intelligence$199/mo$125/mo billed annually; 1 user, 3 months of history
- Comp. Intel, SEO & AEO$399/mo$333/mo billed annually; adds SEO toolkit and AI visibility
- Comp. Intel, SEO, AEO & Ads$649/mo$542/mo billed annually; adds ad intelligence
- BusinessCustomUp to 37 months of data, country filters, API, AI Studio
Microsoft Clarity · Key features
- Session recordings with AI highlights of key moments
- Click, scroll and area heatmaps with page version comparison
- Automatic rage click, dead click and quick back detection
- Copilot summaries and chat over your recordings and heatmaps
- Bot Activity and Citations reports on AI crawlers and AI answers
- Mobile app SDK for Android, iOS, Flutter and React Native
Cons
- Recordings are deleted after 30 days unless favorited or labeled
- No built-in surveys, feedback widgets or user interviews
- Funnel and product analytics are basic next to PostHog or Mixpanel
Similarweb · Key features
- Estimated visits, engagement and audience demographics for any website
- Traffic source breakdown across search, social, referral, display and direct
- Keyword research, keyword gap analysis and rank tracking
- AI brand visibility and citation tracking across LLM assistants
- Ad intelligence for paid search, display and social creatives
- Industry and market share benchmarking with custom segments
Cons
- Traffic estimates for small or niche sites can be far off
- Self-serve plans limit you to one user and worldwide data
- Country filters and long history need custom Business contracts
Microsoft Clarity vs Similarweb: FAQ
Do Microsoft Clarity and Similarweb have a free plan?
Yes, both Microsoft Clarity and Similarweb have a free plan; paid plans add more usage and features.