Microsoft Clarity vs MobileAction
Microsoft Clarity and MobileAction are both analytics tools. Microsoft Clarity is aimed at small businesses and E-commerce, while MobileAction is aimed at developers and agencies. Both have a free plan.
Free heatmaps, session recordings and AI insights from Microsoft
ASO and Apple Ads platform for app marketers and agencies
| Pricing | Free | Freemium · $15 |
| Starting price | Not published | $15/mo |
| Free plan | Yes | Yes |
| Free trial | — | 7 days |
| Built for | Small businesses, E-commerce, Developers, Agencies, Enterprise | Developers, Agencies, Enterprise |
| Platforms | web, ios, android | web |
| Country | US · 2020 | US · 2013 |
| Rating | — | — |
Choose Microsoft Clarity if
Websites and apps of any size that want free heatmaps and session recordings with AI summaries.
- Completely free with no traffic or session caps
- Quick setup through a tag, plugin or Google Tag Manager
- AI summaries save hours of watching recordings
Look elsewhere if: Teams that need surveys, in-depth product analytics or long data retention (Hotjar, PostHog, Mixpanel).
Choose MobileAction if
Mobile growth teams and agencies that run Apple Ads and want ASO data plus bid automation in one tool.
- Free Apple Ads management up to $10K monthly spend
- Strong Apple Ads automation and bidding
- Low $15 entry price for ASO tracking
Look elsewhere if: Website SEO work or teams that need broad app market download estimates (Semrush, Sensor Tower).
Microsoft Clarity vs MobileAction pricing
Microsoft Clarity
- Free$0No traffic limits; recordings kept 30 days, heatmaps 13 months
MobileAction
- CMP Free$0Apple Ads management up to $10K monthly ad spend, 1 seat
- ASO Lite$15/mo$12.50/mo billed yearly; 100 keywords, 5 apps, 1 seat
- ASO Basic$69/mo$59/mo billed yearly; 500 keywords, 8 apps
- ASO Pro$239/mo$199/mo billed yearly; 1,500 keywords, 10 apps, 3 seats
- EnterpriseCustomUnlimited ad spend and seats, SSO, dedicated CSM
Microsoft Clarity · Key features
- Session recordings with AI highlights of key moments
- Click, scroll and area heatmaps with page version comparison
- Automatic rage click, dead click and quick back detection
- Copilot summaries and chat over your recordings and heatmaps
- Bot Activity and Citations reports on AI crawlers and AI answers
- Mobile app SDK for Android, iOS, Flutter and React Native
Cons
- Recordings are deleted after 30 days unless favorited or labeled
- No built-in surveys, feedback widgets or user interviews
- Funnel and product analytics are basic next to PostHog or Mixpanel
MobileAction · Key features
- Keyword rank tracking for the App Store and Google Play
- Competitor metadata, keyword and creative tracking
- Review analysis with sentiment and AI-written replies
- Apple Ads campaign management with AI smart bidding
- Automation rules and 20+ templates for Apple Ads bids and budgets
- Ad Intelligence covering creatives across 45+ ad networks
Cons
- Lower tiers have tight keyword and app limits
- Ad and market intelligence products are quote-only
- Dense interface for beginners
Microsoft Clarity vs MobileAction: FAQ
Do Microsoft Clarity and MobileAction have a free plan?
Yes, both Microsoft Clarity and MobileAction have a free plan; paid plans add more usage and features.
Which is better for small businesses, Microsoft Clarity or MobileAction?
Microsoft Clarity lists small businesses as a core audience, while MobileAction is aimed more at developers and agencies.