MailerLite vs Omnisend
MailerLite and Omnisend are both email marketing tools. MailerLite is aimed at small businesses and creators, while Omnisend is aimed at E-commerce and small businesses. MailerLite costs less, from $12/mo versus $16/mo for Omnisend. Both have a free plan.
Simple, affordable email marketing
Email and SMS marketing automation built for online stores
| Pricing | Freemium · $12 | Freemium · $16 |
| Starting price | $12/mo | $16/mo |
| Free plan | Yes | Yes |
| Free trial | 14 days | — |
| Built for | Small businesses, Creators, Freelancers | E-commerce, Small businesses |
| Platforms | web, ios | web |
| Country | LT · 2010 | LT · 2014 |
| Rating | — | — |
Choose MailerLite if
Small businesses, bloggers and nonprofits who want a polished tool at a low price.
- Among the lowest prices as lists grow
- Clean, modern editor and templates
- Free plan to get started
Look elsewhere if: Advanced automation or e-commerce personalization needs.
Choose Omnisend if
Small and mid-sized Shopify, WooCommerce and BigCommerce stores that want email and SMS automation without Klaviyo prices.
- Cheaper than Klaviyo at most contact counts
- E-commerce flows work out of the box with deep Shopify integration
- Pro plan bundles SMS credits worth the monthly fee
Look elsewhere if: B2B companies, publishers or large brands needing advanced data science (Mailchimp, Brevo, Klaviyo).
MailerLite vs Omnisend pricing
MailerLite
- Free$0250 subscribers, 2,500 emails/mo, 2 seats
- Comfort$12/mo500 subscribers; $10.80/mo billed yearly; 3 seats, 50 automations
- Power$25/mo500 subscribers; $22.50/mo yearly; unlimited emails, seats
- EnterpriseCustom200K+ subscribers, dedicated IP, priority support
Omnisend
- Free$0250 contacts, 500 emails/mo, Omnisend branding
- Standard$16/moFrom 500 contacts, 6,000 emails/mo; 30% off with 3-month prepay
- Pro$59/moFrom 2,500 contacts; unlimited email, SMS credits = monthly bill
- CustomCustom150,000+ profiles, dedicated account expert
MailerLite · Key features
- Drag-and-drop, rich text and custom HTML editors
- Automation workflows with triggers and conditions
- Landing pages, websites, forms and pop-ups
- Digital product sales and paid newsletters via Stripe
- Segmentation, groups and A/B testing
- E-commerce integrations and AI writing assistant
Cons
- Approval process can delay new accounts
- Automation less advanced than ActiveCampaign
- Reporting is basic
Omnisend · Key features
- Prebuilt abandoned cart, browse abandonment and post-purchase automations
- Email builder with product picker, discount codes and dynamic blocks
- SMS and web push in the same automation workflows
- Signup forms, popups and spin-to-win wheels for list growth
- Segmentation by purchase history, product views and engagement
- Product recommender and personalized send time on Pro
Cons
- Less advanced analytics and predictive data than Klaviyo
- Standard caps emails at roughly 12 times the list size
- Not a good fit for B2B, SaaS or editorial newsletters
MailerLite vs Omnisend: FAQ
Which is cheaper, MailerLite or Omnisend?
MailerLite starts at $12/mo and Omnisend at $16/mo. Both prices are checked on the vendors' own pricing pages.
Do MailerLite and Omnisend have a free plan?
Yes, both MailerLite and Omnisend have a free plan; paid plans add more usage and features.