Lusha vs ZoomInfo
Lusha and ZoomInfo are both sales engagement & outbound tools. Lusha is aimed at small businesses, while ZoomInfo is aimed at enterprise and small businesses. Only Lusha has a free plan.
Lusha
B2B contact and company data with a browser extension
ZoomInfo
B2B contact and company data platform with AI sales tools
| Pricing | Freemium · $50 | Paid |
| Starting price | $49.90/mo | Not published |
| Free plan | Yes | No |
| Free trial | — | — |
| Built for | Small businesses | Enterprise, Small businesses |
| Platforms | web | web |
| Country | IL · 2016 | US · 2007 |
| Rating | — | — |
Choose Lusha if
Sales teams that rely on phone outreach.
- Good phone number coverage
- Easy extension workflow
- GDPR and CCPA compliance focus
Look elsewhere if: Teams wanting all-in-one sequences (Apollo).
Choose ZoomInfo if
Mid-market and enterprise sales and marketing teams selling into North America that need comprehensive contact data, intent signals and CRM enrichment.
- Deep, frequently updated coverage of North American companies
- Intent and technographic data in the same platform
- Strong native integrations with major CRMs and sales tools
Look elsewhere if: Startups and small teams that want self-serve pricing or a cheaper database with built-in outreach (Apollo, Lusha).
Lusha vs ZoomInfo pricing
Lusha
- Free$040 credits/mo, 1 user
- Starter$49.90/mo$37.45/mo billed annually; 400 credits/mo, 1 seat
- Professional$69.90/mo$52.45/mo billed annually; 600 credits/mo, 2 seats
- Premium$399.90/mo$299.95/mo billed annually; 3,400 credits, 5 seats
- EnterpriseCustomCustom credits and seats
ZoomInfo
- ProfessionalCustomSales data plan; free trial available, quote-based
- Copilot AdvancedCustomAI account prioritisation and outreach; quote-based
- Copilot EnterpriseCustomFull sales suite for large teams; quote-based
- Marketing DemandCustomIncludes 75K credits; demo required
- ABM EnterpriseCustomIncludes 150K credits; demo required
Lusha · Key features
- Contact data: emails and direct dials
- LinkedIn browser extension
- Prospecting filters and lists
- CRM enrichment
- Intent and job change signals
- API on higher plans
Cons
- Credit limits
- Smaller engagement features than Apollo
- Coverage varies by region
ZoomInfo · Key features
- Database of B2B contacts with direct dials, emails and org charts
- Firmographic and technographic filters for precise list building
- Buying-intent signals and website visitor identification
- Copilot AI assistant that prioritises accounts and drafts outreach
- Automatic CRM enrichment and deduplication for Salesforce and HubSpot
- Engage sequencing and Chorus conversation intelligence add-ons
Cons
- No published prices and high annual contract values
- Contracts usually auto-renew with strict notice periods
- Credit limits can run out on heavy prospecting
Lusha vs ZoomInfo: FAQ
Do Lusha and ZoomInfo have a free plan?
Lusha has a free plan. ZoomInfo has no free plan.