Loops vs Omnisend
Loops and Omnisend are both email marketing tools. Loops is aimed at small businesses and developers, while Omnisend is aimed at E-commerce and small businesses. Omnisend costs less, from $16/mo versus $49/mo for Loops. Both have a free plan.
Email for SaaS: marketing and transactional in one
Email and SMS marketing automation built for online stores
| Pricing | Freemium · $49 | Freemium · $16 |
| Starting price | $49/mo | $16/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Small businesses, Developers | E-commerce, Small businesses |
| Platforms | web | web |
| Country | US · 2022 | LT · 2014 |
| Rating | — | — |
Choose Loops if
Early and growth-stage SaaS teams who want lifecycle and transactional email without complexity.
- Purpose-built for SaaS lifecycle email
- Replaces two tools (marketing + transactional)
- Clean, fast, developer-friendly
Look elsewhere if: E-commerce, multichannel messaging or heavy template design.
Choose Omnisend if
Small and mid-sized Shopify, WooCommerce and BigCommerce stores that want email and SMS automation without Klaviyo prices.
- Cheaper than Klaviyo at most contact counts
- E-commerce flows work out of the box with deep Shopify integration
- Pro plan bundles SMS credits worth the monthly fee
Look elsewhere if: B2B companies, publishers or large brands needing advanced data science (Mailchimp, Brevo, Klaviyo).
Loops vs Omnisend pricing
Loops
- Free$01,000 subscribed contacts, 4,000 sends/30 days
- Growthfrom $49/mo5,000 contacts, unlimited sends, scales by contacts
- EnterpriseCustom1.5M+ contacts, priority support
Omnisend
- Free$0250 contacts, 500 emails/mo, Omnisend branding
- Standard$16/moFrom 500 contacts, 6,000 emails/mo; 30% off with 3-month prepay
- Pro$59/moFrom 2,500 contacts; unlimited email, SMS credits = monthly bill
- CustomCustom150,000+ profiles, dedicated account expert
Loops · Key features
- Campaigns, event-triggered loops and transactional email in one tool
- Simple Notion-style editor optimized for deliverability
- Contact properties and events via API, Segment and Zapier
- Audience filters and basic segmentation
- Unsubscribe groups and transactional separation
- Dashboards for opens, clicks and loop performance
Cons
- Limited design capabilities
- No SMS or push
- Segmentation and testing are basic
Omnisend · Key features
- Prebuilt abandoned cart, browse abandonment and post-purchase automations
- Email builder with product picker, discount codes and dynamic blocks
- SMS and web push in the same automation workflows
- Signup forms, popups and spin-to-win wheels for list growth
- Segmentation by purchase history, product views and engagement
- Product recommender and personalized send time on Pro
Cons
- Less advanced analytics and predictive data than Klaviyo
- Standard caps emails at roughly 12 times the list size
- Not a good fit for B2B, SaaS or editorial newsletters
Loops vs Omnisend: FAQ
Which is cheaper, Loops or Omnisend?
Omnisend starts at $16/mo and Loops at $49/mo. Both prices are checked on the vendors' own pricing pages.
Do Loops and Omnisend have a free plan?
Yes, both Loops and Omnisend have a free plan; paid plans add more usage and features.