Loops vs MailerLite
Loops and MailerLite are both email marketing tools. Loops is aimed at small businesses and developers, while MailerLite is aimed at small businesses and creators. MailerLite costs less, from $12/mo versus $49/mo for Loops. Both have a free plan.
Email for SaaS: marketing and transactional in one
Simple, affordable email marketing
| Pricing | Freemium · $49 | Freemium · $12 |
| Starting price | $49/mo | $12/mo |
| Free plan | Yes | Yes |
| Free trial | — | 14 days |
| Built for | Small businesses, Developers | Small businesses, Creators, Freelancers |
| Platforms | web | web, ios |
| Country | US · 2022 | LT · 2010 |
| Rating | — | — |
Choose Loops if
Early and growth-stage SaaS teams who want lifecycle and transactional email without complexity.
- Purpose-built for SaaS lifecycle email
- Replaces two tools (marketing + transactional)
- Clean, fast, developer-friendly
Look elsewhere if: E-commerce, multichannel messaging or heavy template design.
Choose MailerLite if
Small businesses, bloggers and nonprofits who want a polished tool at a low price.
- Among the lowest prices as lists grow
- Clean, modern editor and templates
- Free plan to get started
Look elsewhere if: Advanced automation or e-commerce personalization needs.
Loops vs MailerLite pricing
Loops
- Free$01,000 subscribed contacts, 4,000 sends/30 days
- Growthfrom $49/mo5,000 contacts, unlimited sends, scales by contacts
- EnterpriseCustom1.5M+ contacts, priority support
MailerLite
- Free$0250 subscribers, 2,500 emails/mo, 2 seats
- Comfort$12/mo500 subscribers; $10.80/mo billed yearly; 3 seats, 50 automations
- Power$25/mo500 subscribers; $22.50/mo yearly; unlimited emails, seats
- EnterpriseCustom200K+ subscribers, dedicated IP, priority support
Loops · Key features
- Campaigns, event-triggered loops and transactional email in one tool
- Simple Notion-style editor optimized for deliverability
- Contact properties and events via API, Segment and Zapier
- Audience filters and basic segmentation
- Unsubscribe groups and transactional separation
- Dashboards for opens, clicks and loop performance
Cons
- Limited design capabilities
- No SMS or push
- Segmentation and testing are basic
MailerLite · Key features
- Drag-and-drop, rich text and custom HTML editors
- Automation workflows with triggers and conditions
- Landing pages, websites, forms and pop-ups
- Digital product sales and paid newsletters via Stripe
- Segmentation, groups and A/B testing
- E-commerce integrations and AI writing assistant
Cons
- Approval process can delay new accounts
- Automation less advanced than ActiveCampaign
- Reporting is basic
Loops vs MailerLite: FAQ
Which is cheaper, Loops or MailerLite?
MailerLite starts at $12/mo and Loops at $49/mo. Both prices are checked on the vendors' own pricing pages.
Do Loops and MailerLite have a free plan?
Yes, both Loops and MailerLite have a free plan; paid plans add more usage and features.