Klaviyo vs Payhip
Klaviyo and Payhip are both E-commerce tools. Klaviyo is aimed at E-commerce and small businesses, while Payhip is aimed at creators. Klaviyo costs less, from $20/mo versus $29/mo for Payhip. Both have a free plan.
Email, SMS and customer data platform built for ecommerce brands
Sell digital downloads, courses and memberships
| Pricing | Freemium · $20 | Freemium · $29 |
| Starting price | $20/mo | $29/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | E-commerce, Small businesses, Agencies, Enterprise | Creators |
| Platforms | web, ios, android | web |
| Country | US · 2012 | GB · 2011 |
| Rating | — | — |
Choose Klaviyo if
Ecommerce brands, especially on Shopify, that want data-driven email and SMS automation with clear revenue attribution.
- Best-in-class ecommerce data integration, especially with Shopify
- Powerful segmentation and automation templates out of the box
- Clear revenue attribution makes ROI easy to prove
Look elsewhere if: Bloggers, B2B companies or very price-sensitive senders with large lists (Mailchimp, Brevo, Customer.io).
Choose Payhip if
Creators selling digital goods.
- Cheaper than Gumroad
- VAT handled
- Free plan
Look elsewhere if: Physical goods.
Klaviyo vs Payhip pricing
Klaviyo
- Free$0250 active profiles, 500 sends/mo, $5 mobile messages, $5 Composer
- Email$20/moFrom 500 active profiles; price scales with profile count
- Email + SMS$35/moFrom 500 profiles; includes monthly SMS/MMS credits
- Composer$20/moAI marketing agent add-on; $10 top-ups for extra usage
Payhip
- Free Forever$05% transaction fee; all features
- Plus$29/mo2% transaction fee
- Pro$99/mo0% transaction fee
Klaviyo · Key features
- Real-time sync of orders, browsing and catalog data from Shopify and others
- Prebuilt flows for abandoned cart, browse abandonment and win-back
- Email, SMS, MMS, WhatsApp and mobile push in one platform
- Predictive analytics for customer lifetime value and churn risk
- Signup forms and pop-ups with A/B testing
- Composer AI agent that builds campaigns and flows from prompts
Cons
- Gets expensive as active profile counts grow
- SMS is limited to supported countries and priced per credit
- Learning curve for advanced segmentation and analytics
Payhip · Key features
- Digital downloads
- Courses and coaching
- Memberships
- EU VAT handling
- Affiliates and coupons
- Store builder
Cons
- Less discovery
- Design limits
- Fewer integrations
Klaviyo vs Payhip: FAQ
Which is cheaper, Klaviyo or Payhip?
Klaviyo starts at $20/mo and Payhip at $29/mo. Both prices are checked on the vendors' own pricing pages.
Do Klaviyo and Payhip have a free plan?
Yes, both Klaviyo and Payhip have a free plan; paid plans add more usage and features.
Which is better for small businesses, Klaviyo or Payhip?
Klaviyo lists small businesses as a core audience, while Payhip is aimed more at creators.