Keap vs MailerLite
Keap and MailerLite are both email marketing tools. Keap is aimed at small businesses and freelancers, while MailerLite is aimed at small businesses and creators. MailerLite costs less, from $12/mo versus $299/mo for Keap. Only MailerLite has a free plan.
All-in-one CRM, email automation and payments for small businesses
Simple, affordable email marketing
| Pricing | Paid · $299 | Freemium · $12 |
| Starting price | $299/mo | $12/mo |
| Free plan | No | Yes |
| Free trial | 14 days | 14 days |
| Built for | Small businesses, Freelancers | Small businesses, Creators, Freelancers |
| Platforms | web, ios, android | web, ios |
| Country | US · 2001 | LT · 2010 |
| Rating | — | — |
Choose Keap if
Established US small businesses that sell services or digital products and want CRM, automation and payments in one tool.
- Deep automation that replaces several separate small-business tools
- Payments, invoicing and funnels built into the CRM
- Dedicated customer success manager and US phone support included
Look elsewhere if: Solo founders on a budget or teams outside North America (HubSpot, ActiveCampaign or Pipedrive are cheaper and more flexible).
Choose MailerLite if
Small businesses, bloggers and nonprofits who want a polished tool at a low price.
- Among the lowest prices as lists grow
- Clean, modern editor and templates
- Free plan to get started
Look elsewhere if: Advanced automation or e-commerce personalization needs.
Keap vs MailerLite pricing
Keap
- Keap$299/mo$2,988/year billed annually; 2 users, CRM, automation, payments
- Additional user$39/user/moOn top of the 2 included user licenses
- Text marketing tiers$24/moTier 2 add-on; Tier 1 (500 texts) included; US only
MailerLite
- Free$0250 subscribers, 2,500 emails/mo, 2 seats
- Comfort$12/mo500 subscribers; $10.80/mo billed yearly; 3 seats, 50 automations
- Power$25/mo500 subscribers; $22.50/mo yearly; unlimited emails, seats
- EnterpriseCustom200K+ subscribers, dedicated IP, priority support
Keap · Key features
- Visual campaign builder for email, text, task and tag automations
- Contact management with tags, lead scoring and custom fields
- Sales pipeline with automated stage-based follow-ups
- Landing pages, multi-page funnels and checkout forms with order bumps
- Quotes, invoices, recurring billing and native US payments
- Appointment scheduler synced with Google and Outlook calendars
Cons
- $299 a month plus an implementation fee is steep for solo users
- Texting, phone line and native payments are mostly US-only
- Contact tier pricing is not shown without entering a contact count
MailerLite · Key features
- Drag-and-drop, rich text and custom HTML editors
- Automation workflows with triggers and conditions
- Landing pages, websites, forms and pop-ups
- Digital product sales and paid newsletters via Stripe
- Segmentation, groups and A/B testing
- E-commerce integrations and AI writing assistant
Cons
- Approval process can delay new accounts
- Automation less advanced than ActiveCampaign
- Reporting is basic
Keap vs MailerLite: FAQ
Which is cheaper, Keap or MailerLite?
MailerLite starts at $12/mo and Keap at $299/mo. Both prices are checked on the vendors' own pricing pages.
Do Keap and MailerLite have a free plan?
Keap has no free plan, a 14-day free trial. MailerLite has a free plan.