HubSpot vs Twenty
HubSpot and Twenty are both CRM tools. HubSpot is aimed at small businesses and enterprise, while Twenty is aimed at developers and small businesses. Twenty costs less, from $9/mo versus $20/mo for HubSpot. Both have a free plan.
| Pricing | Freemium · $20 | Open source · $9 |
| Starting price | $20/mo | $9/mo |
| Free plan | Yes | Yes |
| Free trial | — | 30 days |
| Built for | Small businesses, Enterprise, Agencies | Developers, Small businesses |
| Platforms | web, ios, android | web |
| Country | US · 2006 | FR · 2023 |
| Rating | — | — |
Choose HubSpot if
Growing SMBs and mid-market companies with marketing, sales and support teams that want one system and have budget for Professional tiers.
- One database across marketing, sales and support
- Free tier is complete enough for very small businesses
- Excellent documentation, academy and partner ecosystem
Look elsewhere if: Bootstrapped startups with large email lists (Brevo or Kit are cheaper) or sales-only teams (Pipedrive and Close are leaner).
Choose Twenty if
Teams wanting an open-source, modern CRM.
- Open source
- Modern UI
- Customizable
Look elsewhere if: Enterprises needing ecosystem.
HubSpot vs Twenty pricing
HubSpot
- Free tools$02 users, 1,000 total contacts, basic CRM, HubSpot branding
- Starter Customer Platform$20/seat/moNew-customer promo $10/mo monthly or $7/mo annual
- Professional (per hub)$890/moMarketing Hub Pro, 3 seats; $3,000 onboarding fee
- Enterprise (per hub)$3,600/moMarketing Hub Enterprise, 5 seats; $7,000 onboarding fee
Twenty
- Self-hosted$0Open-source core, self-host for free
- Pro$9/user/moBilled yearly; custom objects, AI agents, 50 workflow credits/yr
- Organization$19/user/moBilled yearly; SAML/OIDC SSO, row-level permissions
- Enterprisefrom $50k/yrSingle-tenant, SCIM, dedicated support and SLA
HubSpot · Key features
- Free CRM with contacts, companies, deals and tasks for up to 2 users
- Marketing Hub: email, automation workflows, landing pages, ads, SEO tools
- Sales Hub: sequences, meeting scheduler, quotes, call tracking, forecasting
- Service Hub: ticketing, knowledge base, customer portal, surveys
- Breeze AI agents for content, prospecting and customer service
- 1,500+ app marketplace integrations and a mature API
Cons
- Professional and Enterprise pricing is steep, plus onboarding fees
- Marketing contact tiers punish large lists
- Feature gating pushes you to upgrade for basics like A/B tests
Twenty · Key features
- Custom objects and fields
- Email and calendar sync
- Kanban and table views
- Workflows
- GraphQL and REST APIs
- Self-hosting
Cons
- Younger product
- Fewer integrations
- Reporting basic
HubSpot vs Twenty: FAQ
Which is cheaper, HubSpot or Twenty?
Twenty starts at $9/mo and HubSpot at $20/mo. Both prices are checked on the vendors' own pricing pages.
Do HubSpot and Twenty have a free plan?
Yes, both HubSpot and Twenty have a free plan; paid plans add more usage and features.