HubSpot vs Nutshell
HubSpot and Nutshell are both CRM tools. HubSpot is aimed at small businesses and enterprise, while Nutshell is aimed at small businesses and agencies. Nutshell costs less, from $19/mo versus $20/mo for HubSpot. Only HubSpot has a free plan.
CRM platform with free core and paid hubs
Small-business CRM with built-in email marketing and AI notetaker
| Pricing | Freemium · $20 | Paid · $19 |
| Starting price | $20/mo | $19/mo |
| Free plan | Yes | No |
| Free trial | — | 14 days |
| Built for | Small businesses, Enterprise, Agencies | Small businesses, Agencies |
| Platforms | web, ios, android | web, ios, android |
| Country | US · 2006 | US |
| Rating | — | — |
Choose HubSpot if
Growing SMBs and mid-market companies with marketing, sales and support teams that want one system and have budget for Professional tiers.
- One database across marketing, sales and support
- Free tier is complete enough for very small businesses
- Excellent documentation, academy and partner ecosystem
Look elsewhere if: Bootstrapped startups with large email lists (Brevo or Kit are cheaper) or sales-only teams (Pipedrive and Close are leaner).
Choose Nutshell if
Small B2B sales teams that want an easy CRM with email marketing, chat and forms built in and human support included.
- CRM and email marketing in one bill
- Unlimited contacts and storage on all plans
- Free live support on every tier
Look elsewhere if: Teams needing a large app ecosystem, a free CRM or heavy outbound calling (HubSpot, Pipedrive, Close).
HubSpot vs Nutshell pricing
HubSpot
- Free tools$02 users, 1,000 total contacts, basic CRM, HubSpot branding
- Starter Customer Platform$20/seat/moNew-customer promo $10/mo monthly or $7/mo annual
- Professional (per hub)$890/moMarketing Hub Pro, 3 seats; $3,000 onboarding fee
- Enterprise (per hub)$3,600/moMarketing Hub Enterprise, 5 seats; $7,000 onboarding fee
Nutshell
- Foundation$19/user/mo$13 billed annually; 100 open leads limit
- Growth$32/user/mo$25 billed annually; quotas, lead assignment rules
- Pro$49/user/mo$42 billed annually; 5 pipelines, sales automation
- Business$67/user/mo$59 billed annually; 10 pipelines, audit log
- Enterprise$89/user/mo$79 billed annually; SSO, SQL access, phone support
HubSpot · Key features
- Free CRM with contacts, companies, deals and tasks for up to 2 users
- Marketing Hub: email, automation workflows, landing pages, ads, SEO tools
- Sales Hub: sequences, meeting scheduler, quotes, call tracking, forecasting
- Service Hub: ticketing, knowledge base, customer portal, surveys
- Breeze AI agents for content, prospecting and customer service
- 1,500+ app marketplace integrations and a mature API
Cons
- Professional and Enterprise pricing is steep, plus onboarding fees
- Marketing contact tiers punish large lists
- Feature gating pushes you to upgrade for basics like A/B tests
Nutshell · Key features
- Drag-and-drop pipelines with custom stages and stage goals
- Two-way Gmail and Outlook email and calendar sync
- AI notetaker for Zoom, Google Meet and Microsoft Teams calls
- Built-in email marketing with segmentation and automation
- Web chat, AI chatbot, forms and landing pages on every plan
- Quotes, invoices and contracts with e-signatures as an add-on
Cons
- Foundation is limited to 100 open leads
- Advanced marketing, SMS and prospecting are paid add-ons
- Smaller integration marketplace than HubSpot or Pipedrive
HubSpot vs Nutshell: FAQ
Which is cheaper, HubSpot or Nutshell?
Nutshell starts at $19/mo and HubSpot at $20/mo. Both prices are checked on the vendors' own pricing pages.
Do HubSpot and Nutshell have a free plan?
HubSpot has a free plan. Nutshell has no free plan, a 14-day free trial.