Hotjar vs UserGuiding
Hotjar and UserGuiding are both customer feedback & roadmaps tools. Hotjar is aimed at small businesses and agencies, while UserGuiding is aimed at small businesses and enterprise. Hotjar costs less, from $49/mo versus $249/mo for UserGuiding. Only Hotjar has a free plan.
Heatmaps, recordings and surveys
No-code product onboarding and in-app guides
| Pricing | Freemium · $49 | Paid · $249 |
| Starting price | $49/mo | $249/mo |
| Free plan | Yes | No |
| Free trial | 15 days | 14 days |
| Built for | Small businesses, Agencies | Small businesses, Enterprise |
| Platforms | web | web |
| Country | MT · 2014 | TR · 2017 |
| Rating | — | — |
Choose Hotjar if
Marketing and CRO teams who want to see and ask users what happens on their site.
- Easy to set up and understand
- Combines behavior and voice-of-customer tools
- Free plan for small sites
Look elsewhere if: Budget-constrained teams (Microsoft Clarity is free) or product teams wanting replay plus events (PostHog).
Choose UserGuiding if
SMB and mid-market SaaS teams that want onboarding flows without engineering time.
- Cheaper than Appcues and Pendo
- Fast to build without engineers
- Good template library
Look elsewhere if: Mobile apps or enterprises needing deep product analytics.
Hotjar vs UserGuiding pricing
Hotjar
- Free$0Up to 200k monthly sessions, 1 month data, 1 project
- Growth$49/mo$39 billed annually; from 7k sessions, 13-month data
- ProCustom1M+ sessions
- EnterpriseCustom1M+ sessions
UserGuiding
- Starter$249/moBilled yearly ($2,988/yr); 2,000 MAU, 15 guides
- Growth$499/moBilled yearly ($5,988/yr); 2,000 MAU, session replay
- EnterpriseCustomCustom MAU, SSO, SLA; billed yearly
Hotjar · Key features
- Heatmaps: click, move, scroll and rage clicks
- Session recordings with filters and highlights
- Funnels and trends for conversion analysis
- On-site surveys, feedback widget and user interviews (Engage)
- AI survey creation and insight summaries
- Integrations with GA, Segment, HubSpot and Slack
Cons
- Session-based pricing escalates
- Clarity offers heatmaps and recordings free
- Consent and privacy handling needed
UserGuiding · Key features
- Interactive guides and product tours via Chrome extension
- Onboarding checklists and hotspots
- Announcements, banners and modals
- NPS and in-app surveys
- Resource center widget
- Segmentation and analytics on guide performance
Cons
- Web only, no mobile SDK
- Analytics lighter than Pendo or Userpilot
- MAU-based pricing grows with usage
Hotjar vs UserGuiding: FAQ
Which is cheaper, Hotjar or UserGuiding?
Hotjar starts at $49/mo and UserGuiding at $249/mo. Both prices are checked on the vendors' own pricing pages.
Do Hotjar and UserGuiding have a free plan?
Hotjar has a free plan. UserGuiding has no free plan, a 14-day free trial.