Hotjar vs Trustpilot
Hotjar and Trustpilot are both customer feedback & roadmaps tools. Hotjar is aimed at small businesses and agencies, while Trustpilot is aimed at E-commerce and small businesses. Hotjar costs less, from $49/mo versus $99/mo for Trustpilot. Both have a free plan.
Heatmaps, recordings and surveys
Public review platform with tools to collect and show customer reviews
| Pricing | Freemium · $49 | Freemium · $99 |
| Starting price | $49/mo | $99/mo |
| Free plan | Yes | Yes |
| Free trial | 15 days | 14 days |
| Built for | Small businesses, Agencies | E-commerce, Small businesses, Enterprise |
| Platforms | web | web |
| Country | MT · 2014 | DK · 2007 |
| Rating | — | — |
Choose Hotjar if
Marketing and CRO teams who want to see and ask users what happens on their site.
- Easy to set up and understand
- Combines behavior and voice-of-customer tools
- Free plan for small sites
Look elsewhere if: Budget-constrained teams (Microsoft Clarity is free) or product teams wanting replay plus events (PostHog).
Choose Trustpilot if
Consumer-facing e-commerce and service companies that want a recognized, independent review profile and on-site trust widgets.
- Widely recognized consumer trust badge in Europe and the US
- Free plan lets small shops claim a profile and invite reviews
- Large set of e-commerce and CRM integrations for automated invites
Look elsewhere if: B2B software companies or teams that only need private customer feedback (G2, Qualtrics, SurveySparrow).
Hotjar vs Trustpilot pricing
Hotjar
- Free$0Up to 200k monthly sessions, 1 month data, 1 project
- Growth$49/mo$39 billed annually; from 7k sessions, 13-month data
- ProCustom1M+ sessions
- EnterpriseCustom1M+ sessions
Trustpilot
- Free$050 review invitations/mo, 1 user, company profile
- Starter$99/moBilled annually; firms under $5M revenue; 100 invitations/mo
- Plus$319/moBilled annually; 300 invitations/mo, 10 widgets, 3 users
- Premium$799/moBilled annually; 1,000 invitations/mo, 21 widgets, 10 users
- EnterpriseCustomUnlimited invitations, up to 1,000 users
Hotjar · Key features
- Heatmaps: click, move, scroll and rage clicks
- Session recordings with filters and highlights
- Funnels and trends for conversion analysis
- On-site surveys, feedback widget and user interviews (Engage)
- AI survey creation and insight summaries
- Integrations with GA, Segment, HubSpot and Slack
Cons
- Session-based pricing escalates
- Clarity offers heatmaps and recordings free
- Consent and privacy handling needed
Trustpilot · Key features
- Free claimed company profile with replies to every review
- Automatic review invitations triggered from Shopify, WooCommerce and other stores
- TrustBox widgets that show star ratings and reviews on your website
- Service and product reviews, with product reviews on higher plans
- Review flagging and moderation workflow for fake or abusive reviews
- Analytics on ratings, sentiment and topics across reviews
Cons
- Paid plans require a 12-month commitment
- Pricing is per domain, which adds up for multi-site brands
- Invitation caps are low on Starter and Plus
Hotjar vs Trustpilot: FAQ
Which is cheaper, Hotjar or Trustpilot?
Hotjar starts at $49/mo and Trustpilot at $99/mo. Both prices are checked on the vendors' own pricing pages.
Do Hotjar and Trustpilot have a free plan?
Yes, both Hotjar and Trustpilot have a free plan; paid plans add more usage and features.