Hotjar vs Simple Analytics
Hotjar and Simple Analytics are both analytics tools. Hotjar is aimed at small businesses and agencies, while Simple Analytics is aimed at small businesses and freelancers. Simple Analytics costs less, from $20/mo versus $49/mo for Hotjar. Both have a free plan.
Heatmaps, recordings and surveys
Privacy-first analytics from the Netherlands
| Pricing | Freemium · $49 | Freemium · $20 |
| Starting price | $49/mo | $20/mo |
| Free plan | Yes | Yes |
| Free trial | 15 days | 14 days |
| Built for | Small businesses, Agencies | Small businesses, Freelancers |
| Platforms | web | web |
| Country | MT · 2014 | NL · 2018 |
| Rating | — | — |
Choose Hotjar if
Marketing and CRO teams who want to see and ask users what happens on their site.
- Easy to set up and understand
- Combines behavior and voice-of-customer tools
- Free plan for small sites
Look elsewhere if: Budget-constrained teams (Microsoft Clarity is free) or product teams wanting replay plus events (PostHog).
Choose Simple Analytics if
Privacy-focused sites.
- Strong privacy stance
- AI assistant
- Simple
Look elsewhere if: Product analytics.
Hotjar vs Simple Analytics pricing
Hotjar
- Free$0Up to 200k monthly sessions, 1 month data, 1 project
- Growth$49/mo$39 billed annually; from 7k sessions, 13-month data
- ProCustom1M+ sessions
- EnterpriseCustom1M+ sessions
Simple Analytics
- Free$0Hobby sites: 1 user, 5 websites, 1 month history
- Self-servefrom $20/mo100k pageviews, slider to 2.5M; +$20/mo per extra user
- EnterpriseCustomAssisted 30-day proof of concept alongside GA4
Hotjar · Key features
- Heatmaps: click, move, scroll and rage clicks
- Session recordings with filters and highlights
- Funnels and trends for conversion analysis
- On-site surveys, feedback widget and user interviews (Engage)
- AI survey creation and insight summaries
- Integrations with GA, Segment, HubSpot and Slack
Cons
- Session-based pricing escalates
- Clarity offers heatmaps and recordings free
- Consent and privacy handling needed
Simple Analytics · Key features
- No cookies
- AI insights
- Goals and events
- Dashboards
- API
- EU hosting
Cons
- Pricier than Umami
- Fewer features
- Limited segmentation
Hotjar vs Simple Analytics: FAQ
Which is cheaper, Hotjar or Simple Analytics?
Simple Analytics starts at $20/mo and Hotjar at $49/mo. Both prices are checked on the vendors' own pricing pages.
Do Hotjar and Simple Analytics have a free plan?
Yes, both Hotjar and Simple Analytics have a free plan; paid plans add more usage and features.