Hotjar vs QuestionPro
Hotjar and QuestionPro are both customer feedback & roadmaps tools. Hotjar is aimed at small businesses and agencies, while QuestionPro is aimed at enterprise and small businesses. Hotjar costs less, from $49/mo versus $99/mo for QuestionPro. Both have a free plan.
Heatmaps, recordings and surveys
Survey and market research platform with panels and advanced analysis
| Pricing | Freemium · $49 | Freemium · $99 |
| Starting price | $49/mo | $99/mo |
| Free plan | Yes | Yes |
| Free trial | 15 days | 10 days |
| Built for | Small businesses, Agencies | Enterprise, Small businesses |
| Platforms | web | web, ios, android |
| Country | MT · 2014 | US · 2005 |
| Rating | — | — |
Choose Hotjar if
Marketing and CRO teams who want to see and ask users what happens on their site.
- Easy to set up and understand
- Combines behavior and voice-of-customer tools
- Free plan for small sites
Look elsewhere if: Budget-constrained teams (Microsoft Clarity is free) or product teams wanting replay plus events (PostHog).
Choose QuestionPro if
Market researchers, universities and mid-size companies that need advanced survey methods and a respondent panel without Qualtrics pricing.
- Advanced research methods cheaper than Qualtrics
- Usable free plan for small surveys
- Very broad language support for multinational studies
Look elsewhere if: Teams running occasional simple surveys who want monthly billing or a lighter tool (SurveyMonkey, Typeform).
Hotjar vs QuestionPro pricing
Hotjar
- Free$0Up to 200k monthly sessions, 1 month data, 1 project
- Growth$49/mo$39 billed annually; from 7k sessions, 13-month data
- ProCustom1M+ sessions
- EnterpriseCustom1M+ sessions
QuestionPro
- Essentials$01 user, 200 responses per survey, 30 question types
- Advanced$99/user/moBilled annually; 25K responses/yr, 10-day free trial
- Team Edition$83/user/moBilled annually; 5+ users, 100K responses/yr
- Research SuiteCustom10+ users, conjoint, MaxDiff, communities; contact sales
- CX / WorkforceCustomCustomer and employee experience platforms; quote-based
Hotjar · Key features
- Heatmaps: click, move, scroll and rage clicks
- Session recordings with filters and highlights
- Funnels and trends for conversion analysis
- On-site surveys, feedback widget and user interviews (Engage)
- AI survey creation and insight summaries
- Integrations with GA, Segment, HubSpot and Slack
Cons
- Session-based pricing escalates
- Clarity offers heatmaps and recordings free
- Consent and privacy handling needed
QuestionPro · Key features
- Survey builder with branching, skip logic and piping
- 350+ templates and translation into 100+ languages
- Offline mobile app for field and in-person data collection
- Conjoint analysis, MaxDiff and A/B testing in Research Suite
- Access to a research panel of more than 22 million respondents
- NPS, sentiment analysis and closed-loop follow-up for CX programs
Cons
- Advanced and Team prices are quoted for annual billing
- Interface is dense with a learning curve
- Response caps on Advanced and Team plans
Hotjar vs QuestionPro: FAQ
Which is cheaper, Hotjar or QuestionPro?
Hotjar starts at $49/mo and QuestionPro at $99/mo. Both prices are checked on the vendors' own pricing pages.
Do Hotjar and QuestionPro have a free plan?
Yes, both Hotjar and QuestionPro have a free plan; paid plans add more usage and features.