Happy Valley

Hotjar vs Inflight

Hotjar and Inflight are both customer feedback & roadmaps tools aimed at small businesses and agencies. Inflight costs less, from $18/mo versus $49/mo for Hotjar. Both have a free plan.

Hotjar

Heatmaps, recordings and surveys

Inflight

Feedback layer for prototypes that hands comments to coding agents

PricingFreemium · $49Paid · $18
Starting price$49/mo$18/mo
Free planYesYes
Free trial15 days14 days
Built forSmall businesses, AgenciesSmall businesses, Agencies, Enterprise
Platformswebweb
CountryMT · 2014—
Rating——

Choose Hotjar if

Marketing and CRO teams who want to see and ask users what happens on their site.

  • Easy to set up and understand
  • Combines behavior and voice-of-customer tools
  • Free plan for small sites

Look elsewhere if: Budget-constrained teams (Microsoft Clarity is free) or product teams wanting replay plus events (PostHog).

Choose Inflight if

Design and product teams that prototype in code and want stakeholder feedback to flow directly into their coding agents.

  • Feedback stays attached to the exact element it refers to
  • Reviewers and guests never need a paid seat
  • MCP handoff removes retyping feedback into agent prompts

Look elsewhere if: Teams that need bug reporting on live production sites with issue-tracker integrations (Userback, Usersnap).

Hotjar vs Inflight pricing

Hotjar

  • Free$0Up to 200k monthly sessions, 1 month data, 1 project
  • Growth$49/mo$39 billed annually; from 7k sessions, 13-month data
  • ProCustom1M+ sessions
  • EnterpriseCustom1M+ sessions

Inflight

  • Pro$18/member/mo$15 billed yearly; unlimited videos, guests and MCP access
  • Reviewers$0People who only give feedback are always free
  • EnterpriseCustomSAML SSO, SOC 2 Type 2, priority support

Hotjar · Key features

  • Heatmaps: click, move, scroll and rage clicks
  • Session recordings with filters and highlights
  • Funnels and trends for conversion analysis
  • On-site surveys, feedback widget and user interviews (Engage)
  • AI survey creation and insight summaries
  • Integrations with GA, Segment, HubSpot and Slack

Cons

  • Session-based pricing escalates
  • Clarity offers heatmaps and recordings free
  • Consent and privacy handling needed

Inflight · Key features

  • One script tag adds the toolkit to any preview URL or HTML file
  • Comments pinned to specific elements of the running prototype
  • Built-in video replies so reviewers do not need a Loom link
  • Structured questions that steer reviewers toward useful feedback
  • Automatic grouping of feedback into next steps for a coding agent
  • Inflight MCP server for Cursor, Claude Code and Codex

Cons

  • No free plan for prototype authors after the 14-day trial
  • Only Slack and MCP integrations; no Jira or Linear listed
  • Works with web previews and HTML, not native app prototypes

Hotjar vs Inflight: FAQ

Which is cheaper, Hotjar or Inflight?

Inflight starts at $18/mo and Hotjar at $49/mo. Both prices are checked on the vendors' own pricing pages.

Do Hotjar and Inflight have a free plan?

Yes, both Hotjar and Inflight have a free plan; paid plans add more usage and features.

Not sure yet?