Freshsales vs Keap
Freshsales and Keap are both CRM tools. Freshsales is aimed at small businesses and enterprise, while Keap is aimed at small businesses and freelancers. Freshsales costs less, from $11/mo versus $299/mo for Keap.
Sales CRM with built-in phone, email and Freddy AI for SMB teams
All-in-one CRM, email automation and payments for small businesses
| Pricing | Paid · $11 | Paid · $299 |
| Starting price | $11/mo | $299/mo |
| Free plan | No | No |
| Free trial | 21 days | 14 days |
| Built for | Small businesses, Enterprise | Small businesses, Freelancers |
| Platforms | web, ios, android | web, ios, android |
| Country | US | US · 2001 |
| Rating | — | — |
Choose Freshsales if
Small and mid-size B2B sales teams that want a reasonably priced CRM with built-in calling, email and AI scoring, especially Freshdesk customers.
- Low entry price with phone and email built in
- Clean interface that new reps learn quickly
- AI scoring and deal insights included from Pro
Look elsewhere if: Teams that want a free CRM with deep marketing tools or highly custom enterprise processes (HubSpot or Salesforce).
Choose Keap if
Established US small businesses that sell services or digital products and want CRM, automation and payments in one tool.
- Deep automation that replaces several separate small-business tools
- Payments, invoicing and funnels built into the CRM
- Dedicated customer success manager and US phone support included
Look elsewhere if: Solo founders on a budget or teams outside North America (HubSpot, ActiveCampaign or Pipedrive are cheaper and more flexible).
Freshsales vs Keap pricing
Freshsales
- Growth$11/user/mo$9 billed annually; pipelines, built-in phone and email
- Pro$47/user/mo$39 billed annually; contact scoring, deal insights, sequences
- Enterprise$71/user/mo$59 billed annually; forecasting, sandbox, audit logs
- Freddy AI Agent$49/100 sessionsAdd-on; 500 free bot sessions once per account
Keap
- Keap$299/mo$2,988/year billed annually; 2 users, CRM, automation, payments
- Additional user$39/user/moOn top of the 2 included user licenses
- Text marketing tiers$24/moTier 2 add-on; Tier 1 (500 texts) included; US only
Freshsales · Key features
- Kanban deal pipelines with drag-and-drop stages
- Built-in email, phone and chat inside contact records
- Freddy AI contact scoring and deal insights on Pro and above
- Sales sequences for automated multi-step follow-ups
- Workflows to automate assignments, updates and tasks
- Territory management and custom sales activities
Cons
- No free plan on the current pricing page
- Sequences and scoring require Pro, not the entry tier
- Customization is shallower than Salesforce or Zoho CRM
Keap · Key features
- Visual campaign builder for email, text, task and tag automations
- Contact management with tags, lead scoring and custom fields
- Sales pipeline with automated stage-based follow-ups
- Landing pages, multi-page funnels and checkout forms with order bumps
- Quotes, invoices, recurring billing and native US payments
- Appointment scheduler synced with Google and Outlook calendars
Cons
- $299 a month plus an implementation fee is steep for solo users
- Texting, phone line and native payments are mostly US-only
- Contact tier pricing is not shown without entering a contact count
Freshsales vs Keap: FAQ
Which is cheaper, Freshsales or Keap?
Freshsales starts at $11/mo and Keap at $299/mo. Both prices are checked on the vendors' own pricing pages.
Do Freshsales and Keap have a free plan?
Freshsales has no free plan, a 21-day free trial. Keap has no free plan, a 14-day free trial.