Happy Valley

Formstack vs Qualtrics

Formstack and Qualtrics are both forms & surveys tools. Formstack is aimed at small businesses and enterprise, while Qualtrics is aimed at enterprise. Formstack costs less, from $99/mo versus $420/mo for Qualtrics. Only Qualtrics has a free plan.

Formstack

Secure forms, document generation and e-signature for regulated teams

Qualtrics

Enterprise survey and experience management for CX, EX and research

PricingPaid · $99Freemium · $420
Starting price$99/mo$420/mo
Free planNoYes
Free trial14 days30 days
Built forSmall businesses, EnterpriseEnterprise
Platformsweb, ios, androidweb, ios, android
CountryUS · 2006US · 2002
Rating——

Choose Formstack if

Regulated organisations and Salesforce teams that need secure forms, generated documents and e-signatures in one workflow.

  • Forms, documents and signatures from one vendor
  • Strong compliance features for regulated industries
  • Deep native Salesforce integration

Look elsewhere if: Small businesses on a budget (Jotform, Fillout) or marketers building engaging conversational forms (Typeform).

Choose Qualtrics if

Large organizations running formal CX, EX or research programs that need advanced methods, governance and analytics.

  • The most complete enterprise experience management suite
  • Powerful survey logic and advanced research methods
  • Unlimited users on paid plans

Look elsewhere if: Small teams or one-off surveys where a cheap self-serve tool is enough (SurveyMonkey, Typeform).

Formstack vs Qualtrics pricing

Formstack

  • Forms$99/mo$83/mo billed annually; 1 user, 25 forms, 1,000 submissions/form
  • Suite$299/mo$250/mo billed annually; 3 users, Forms, Documents and Sign
  • Salesforce SolutionsCustomNative Salesforce forms and document generation
  • EnterpriseCustomUnlimited users and submissions, SSO, API, dedicated CSM

Qualtrics

  • Free$01 user, 3 active surveys, 30 questions each, 500 responses total
  • Strategic Research$420/mo$5,040 billed annually; 1,000 responses, unlimited users
  • Customer ExperienceCustomPriced by interactions; unlimited users
  • Employee ExperienceCustomPriced by employee count
  • Market ResearchCustomPriced by responses, video minutes and brand tracking

Formstack · Key features

  • Drag-and-drop form builder with conditional logic
  • HIPAA-ready forms with data encryption options
  • Formstack Documents to generate PDFs and Word files
  • Formstack Sign for legally binding e-signatures
  • Approval workflows with multiple routing steps
  • Payment collection through Stripe and PayPal

Cons

  • No free plan and a high entry price
  • Submission caps per form on lower tiers
  • Fewer templates and design options than Jotform

Qualtrics · Key features

  • Survey builder with branching, quotas, multilingual and offline collection
  • Text and sentiment analytics on open-ended responses
  • Role-based CX dashboards across locations and channels
  • Employee engagement, lifecycle and 360 feedback surveys
  • Market research tools including panels, conjoint and brand tracking
  • Contact center and digital experience analytics

Cons

  • Opaque, quote-based pricing for most products
  • Expensive for small teams
  • Steep learning curve and implementation effort

Formstack vs Qualtrics: FAQ

Which is cheaper, Formstack or Qualtrics?

Formstack starts at $99/mo and Qualtrics at $420/mo. Both prices are checked on the vendors' own pricing pages.

Do Formstack and Qualtrics have a free plan?

Formstack has no free plan, a 14-day free trial. Qualtrics has a free plan.

Which is better for small businesses, Formstack or Qualtrics?

Formstack lists small businesses as a core audience, while Qualtrics is aimed more at enterprise.

Not sure yet?