forms.app vs Pisano

forms.app is an online form, survey and quiz builder launched in 2018 with a mobile-first focus. It reports 4M+ users in 170+ countries; its company, Forms App OÜ, is based in Tallinn, Estonia, and the product is made and hosted in the EU. The core job is to let anyone build good-looking forms quickly, collect responses and payments, and pass the data on to other tools.

Forms can be generated with AI or started from 5,000+ templates, using 30+ field types including signature and payment fields. Conditional logic shows or hides questions and routes people to different endings, and auto-scoring turns forms into quizzes and tests. Responses can be analysed with AI insights and sent to 500+ integrations such as Zapier, Google Drive, Slack, Notion and HubSpot. The free plan allows 5 forms with unlimited responses and team members; Basic raises this to 25 forms and removes branding, Pro unlocks unlimited forms, custom CSS and multilingual forms, and Premium adds 1 TB storage, custom domains and partial responses.

forms.app suits small businesses, educators and freelancers who want unlimited responses on a free or low-cost plan. Jotform has more enterprise features such as HIPAA and approvals, Typeform has stronger conversational design, and Tally offers a more generous free tier for simple forms.

Buying tip: from Turkey and the EU the pricing page shows euros, so US visitors may see different USD prices. Yearly plans are much cheaper than monthly, and paid plans carry a 90-day refund guarantee.

Pisano is an experience management (XM) platform founded in 2015 with roots in Istanbul and led by co-founder and CEO Özkan Aykut Demir. Pisano Limited has offices in London and Istanbul and raised $2.5 million in 2020 in a round led by Elevator Ventures, the venture arm of Raiffeisen Bank International. Its core job is collecting feedback across channels, routing it to the right team and closing the loop with customers and employees.

The platform covers surveys and interactive flows, feedback collection over email, SMS, WhatsApp, web widgets, mobile apps, links, QR codes and in-store tablets, feedback management with escalation automation, a ticket manager, dashboards, customer journey mapping and analytics. Power-ups add indirect feedback collection, workflows, AI text analytics and Leo, an AI assistant for XM. Separate products target customer, employee, B2B and user experience plus market research. Pricing is a quoted flat fee with no caps on surveys or responses.

Pisano fits banks, insurers, retailers and other high-volume service businesses that want enterprise VoC without per-response pricing. Customers shown on its site include İşbank, Yapı Kredi, AXA Sigorta, QNB, RBI and Pluxee. Qualtrics and Medallia go deeper on research and analytics at much higher cost; SurveySparrow is cheaper and self-serve for smaller teams.

Recent development: Gartner placed Pisano as a Niche Player in its 2025 Magic Quadrant for Voice of the Customer Platforms and moved it up to Challenger in the March 2026 edition, noting strong usability and fast implementation.