Happy Valley

folk vs Nutshell

folk and Nutshell are both CRM tools. folk is aimed at freelancers and small businesses, while Nutshell is aimed at small businesses and agencies. Nutshell costs less, from $19/mo versus $30/mo for folk.

folk

Lightweight CRM for relationship-driven teams

Nutshell

Small-business CRM with built-in email marketing and AI notetaker

PricingPaid · $30Paid · $19
Starting price$30/mo$19/mo
Free planNoNo
Free trial14 days14 days
Built forFreelancers, Small businesses, AgenciesSmall businesses, Agencies
Platformswebweb, ios, android
CountryFR · 2020US
Rating——

Choose folk if

Small relationship-driven teams.

  • Simple and fast
  • Great LinkedIn import
  • Affordable

Look elsewhere if: Large sales orgs.

Choose Nutshell if

Small B2B sales teams that want an easy CRM with email marketing, chat and forms built in and human support included.

  • CRM and email marketing in one bill
  • Unlimited contacts and storage on all plans
  • Free live support on every tier

Look elsewhere if: Teams needing a large app ecosystem, a free CRM or heavy outbound calling (HubSpot, Pipedrive, Close).

folk vs Nutshell pricing

folk

  • Standard$30/user/mo$24/mo billed annually; 500 email finds, 2,000 AI fields/mo
  • Premium$60/user/mo$48/mo billed annually; sequences, custom objects, API
  • Enterprisefrom $100/user/mofrom $80/mo billed annually; custom limits, priority support

Nutshell

  • Foundation$19/user/mo$13 billed annually; 100 open leads limit
  • Growth$32/user/mo$25 billed annually; quotas, lead assignment rules
  • Pro$49/user/mo$42 billed annually; 5 pipelines, sales automation
  • Business$67/user/mo$59 billed annually; 10 pipelines, audit log
  • Enterprise$89/user/mo$79 billed annually; SSO, SQL access, phone support

folk · Key features

  • Chrome extension import
  • Enrichment
  • Mail merge and sequences
  • Pipelines
  • AI assistant
  • Groups and views

Cons

  • Less powerful than HubSpot
  • Reporting basic
  • Fewer integrations

Nutshell · Key features

  • Drag-and-drop pipelines with custom stages and stage goals
  • Two-way Gmail and Outlook email and calendar sync
  • AI notetaker for Zoom, Google Meet and Microsoft Teams calls
  • Built-in email marketing with segmentation and automation
  • Web chat, AI chatbot, forms and landing pages on every plan
  • Quotes, invoices and contracts with e-signatures as an add-on

Cons

  • Foundation is limited to 100 open leads
  • Advanced marketing, SMS and prospecting are paid add-ons
  • Smaller integration marketplace than HubSpot or Pipedrive

folk vs Nutshell: FAQ

Which is cheaper, folk or Nutshell?

Nutshell starts at $19/mo and folk at $30/mo. Both prices are checked on the vendors' own pricing pages.

Do folk and Nutshell have a free plan?

folk has no free plan, a 14-day free trial. Nutshell has no free plan, a 14-day free trial.

Not sure yet?

folk vs Nutshell (2026): Pricing and Features · Happy Valley