folk vs Keap
folk and Keap are both CRM tools. folk is aimed at freelancers and small businesses, while Keap is aimed at small businesses and freelancers. folk costs less, from $30/mo versus $299/mo for Keap.
Lightweight CRM for relationship-driven teams
All-in-one CRM, email automation and payments for small businesses
| Pricing | Paid · $30 | Paid · $299 |
| Starting price | $30/mo | $299/mo |
| Free plan | No | No |
| Free trial | 14 days | 14 days |
| Built for | Freelancers, Small businesses, Agencies | Small businesses, Freelancers |
| Platforms | web | web, ios, android |
| Country | FR · 2020 | US · 2001 |
| Rating | — | — |
Choose folk if
Small relationship-driven teams.
- Simple and fast
- Great LinkedIn import
- Affordable
Look elsewhere if: Large sales orgs.
Choose Keap if
Established US small businesses that sell services or digital products and want CRM, automation and payments in one tool.
- Deep automation that replaces several separate small-business tools
- Payments, invoicing and funnels built into the CRM
- Dedicated customer success manager and US phone support included
Look elsewhere if: Solo founders on a budget or teams outside North America (HubSpot, ActiveCampaign or Pipedrive are cheaper and more flexible).
folk vs Keap pricing
folk
- Standard$30/user/mo$24/mo billed annually; 500 email finds, 2,000 AI fields/mo
- Premium$60/user/mo$48/mo billed annually; sequences, custom objects, API
- Enterprisefrom $100/user/mofrom $80/mo billed annually; custom limits, priority support
Keap
- Keap$299/mo$2,988/year billed annually; 2 users, CRM, automation, payments
- Additional user$39/user/moOn top of the 2 included user licenses
- Text marketing tiers$24/moTier 2 add-on; Tier 1 (500 texts) included; US only
folk · Key features
- Chrome extension import
- Enrichment
- Mail merge and sequences
- Pipelines
- AI assistant
- Groups and views
Cons
- Less powerful than HubSpot
- Reporting basic
- Fewer integrations
Keap · Key features
- Visual campaign builder for email, text, task and tag automations
- Contact management with tags, lead scoring and custom fields
- Sales pipeline with automated stage-based follow-ups
- Landing pages, multi-page funnels and checkout forms with order bumps
- Quotes, invoices, recurring billing and native US payments
- Appointment scheduler synced with Google and Outlook calendars
Cons
- $299 a month plus an implementation fee is steep for solo users
- Texting, phone line and native payments are mostly US-only
- Contact tier pricing is not shown without entering a contact count
folk vs Keap: FAQ
Which is cheaper, folk or Keap?
folk starts at $30/mo and Keap at $299/mo. Both prices are checked on the vendors' own pricing pages.
Do folk and Keap have a free plan?
folk has no free plan, a 14-day free trial. Keap has no free plan, a 14-day free trial.