Fillout vs Zoho Forms

Fillout is a modern online form builder that stands out for its native, two-way integrations with the databases teams already run their operations in. It writes form submissions directly into Airtable, Notion, Google Sheets, HubSpot, Salesforce and other tools, and, unlike most form builders, it can also prefill and update existing records instead of only creating new rows.

The builder supports multi-page forms with conditional logic, calculations and scoring, quizzes, file uploads, signatures, payments through Stripe and appointment scheduling, plus PDF generation and post-submission workflows. Record pickers let respondents select an existing Airtable or Notion item, and URL parameters prefill fields for personalized links. The free plan includes unlimited forms and a generous monthly response allowance; Starter, Pro and Business plans increase response limits and add branding removal, custom domains, team collaboration and enterprise options.

Fillout fits operations teams, agencies and startups that use Airtable or Notion as a lightweight database and need forms for intake, approvals, client onboarding or record updates. Analytics are still basic, and the template library is smaller than older competitors. Typeform remains stronger for highly branded, one-question-at-a-time conversational experiences; Tally offers the most generous free plan for general-purpose forms; and Jotform has a much larger template catalog and HIPAA-oriented features for regulated industries.

Zoho Forms is the online form builder in the Zoho suite from Zoho Corporation, the Chennai-based software company that runs more than 50 business apps without outside investors. Its core job is collecting structured data, from contact and order forms to field inspections, and routing each submission to the right people and systems.

The builder offers drag-and-drop fields, conditional logic, prefilled and multi-page forms, branded themes and custom PDFs generated from submissions. Paid plans add payment gateways, approval workflows with multiple levels, task assignment, and reports. The mobile apps can collect submissions offline and sync later, which suits field teams. Plans are priced per organization rather than per user: Free for one user and three forms, Basic for one user with unlimited forms, then Standard, Professional and Premium that add users, submissions and storage, with HIPAA compliance and form encryption on Premium.

Zoho Forms fits SMBs, especially those already on Zoho CRM, Zoho Books or Zoho Creator, plus teams that need approvals and offline data collection on a budget. Jotform has a larger template library and more widgets, Typeform makes more engaging conversational forms, and Google Forms is free but has no payments or approvals. Tally is a strong free option for simple forms.

Buying tip: because plans are priced per organization, Standard at $25 a month on annual billing covers ten users, cheaper than many per-seat form tools. Check the monthly submission caps against your expected volume before choosing a tier.