Fillout vs forms.app

Fillout is a modern online form builder that stands out for its native, two-way integrations with the databases teams already run their operations in. It writes form submissions directly into Airtable, Notion, Google Sheets, HubSpot, Salesforce and other tools, and, unlike most form builders, it can also prefill and update existing records instead of only creating new rows.

The builder supports multi-page forms with conditional logic, calculations and scoring, quizzes, file uploads, signatures, payments through Stripe and appointment scheduling, plus PDF generation and post-submission workflows. Record pickers let respondents select an existing Airtable or Notion item, and URL parameters prefill fields for personalized links. The free plan includes unlimited forms and a generous monthly response allowance; Starter, Pro and Business plans increase response limits and add branding removal, custom domains, team collaboration and enterprise options.

Fillout fits operations teams, agencies and startups that use Airtable or Notion as a lightweight database and need forms for intake, approvals, client onboarding or record updates. Analytics are still basic, and the template library is smaller than older competitors. Typeform remains stronger for highly branded, one-question-at-a-time conversational experiences; Tally offers the most generous free plan for general-purpose forms; and Jotform has a much larger template catalog and HIPAA-oriented features for regulated industries.

forms.app is an online form, survey and quiz builder launched in 2018 with a mobile-first focus. It reports 4M+ users in 170+ countries; its company, Forms App OÜ, is based in Tallinn, Estonia, and the product is made and hosted in the EU. The core job is to let anyone build good-looking forms quickly, collect responses and payments, and pass the data on to other tools.

Forms can be generated with AI or started from 5,000+ templates, using 30+ field types including signature and payment fields. Conditional logic shows or hides questions and routes people to different endings, and auto-scoring turns forms into quizzes and tests. Responses can be analysed with AI insights and sent to 500+ integrations such as Zapier, Google Drive, Slack, Notion and HubSpot. The free plan allows 5 forms with unlimited responses and team members; Basic raises this to 25 forms and removes branding, Pro unlocks unlimited forms, custom CSS and multilingual forms, and Premium adds 1 TB storage, custom domains and partial responses.

forms.app suits small businesses, educators and freelancers who want unlimited responses on a free or low-cost plan. Jotform has more enterprise features such as HIPAA and approvals, Typeform has stronger conversational design, and Tally offers a more generous free tier for simple forms.

Buying tip: from Turkey and the EU the pricing page shows euros, so US visitors may see different USD prices. Yearly plans are much cheaper than monthly, and paid plans carry a 90-day refund guarantee.