D·engage vs Klaviyo
D·engage and Klaviyo are both email marketing tools. D·engage is aimed at enterprise and E-commerce, while Klaviyo is aimed at E-commerce and small businesses. Only Klaviyo has a free plan.
Customer data and omnichannel messaging platform with on-prem option
Email, SMS and customer data platform built for ecommerce brands
| Pricing | Paid | Freemium · $20 |
| Starting price | Not published | $20/mo |
| Free plan | No | Yes |
| Free trial | — | — |
| Built for | Enterprise, E-commerce | E-commerce, Small businesses, Agencies, Enterprise |
| Platforms | web | web, ios, android |
| Country | GB · 2018 | US · 2012 |
| Rating | — | — |
Choose D·engage if
Large retailers, airlines, banks and telcos that need a CDP plus high-volume omnichannel messaging, including on-premise deployments.
- On-premise option is rare and valuable for banks and regulated firms
- SMS and WhatsApp built in next to email and push
- Handles very high volume, with billions of messages per month
Look elsewhere if: Small stores or SaaS startups that want self-serve signup and published pricing (Customer.io, Mailchimp).
Choose Klaviyo if
Ecommerce brands, especially on Shopify, that want data-driven email and SMS automation with clear revenue attribution.
- Best-in-class ecommerce data integration, especially with Shopify
- Powerful segmentation and automation templates out of the box
- Clear revenue attribution makes ROI easy to prove
Look elsewhere if: Bloggers, B2B companies or very price-sensitive senders with large lists (Mailchimp, Brevo, Customer.io).
D·engage vs Klaviyo pricing
D·engage
- CoreCustomCloud only; CDP, email, SMS/WhatsApp, push, journeys
- ProCustomCloud only; usage-based Mix & Play pricing
- EnterpriseCustomCloud or on-premise; unlimited data points and messaging
Klaviyo
- Free$0250 active profiles, 500 sends/mo, $5 mobile messages, $5 Composer
- Email$20/moFrom 500 active profiles; price scales with profile count
- Email + SMS$35/moFrom 500 profiles; includes monthly SMS/MMS credits
- Composer$20/moAI marketing agent add-on; $10 top-ups for extra usage
D·engage · Key features
- Composable CDP with a single customer view on a star-schema model
- Remote source connection that queries live data without duplication
- Email, SMS, WhatsApp, web push and mobile push from one platform
- In-app and on-site messages for real-time website personalisation
- Cross-channel journey orchestration triggered by real-time behaviour
- Zeki AI for intent prediction, next best action and content drafts
Cons
- No public prices and no self-serve signup
- Two-month implementation is long for small teams
- Integration catalog is narrower than Braze or Klaviyo
Klaviyo · Key features
- Real-time sync of orders, browsing and catalog data from Shopify and others
- Prebuilt flows for abandoned cart, browse abandonment and win-back
- Email, SMS, MMS, WhatsApp and mobile push in one platform
- Predictive analytics for customer lifetime value and churn risk
- Signup forms and pop-ups with A/B testing
- Composer AI agent that builds campaigns and flows from prompts
Cons
- Gets expensive as active profile counts grow
- SMS is limited to supported countries and priced per credit
- Learning curve for advanced segmentation and analytics
D·engage vs Klaviyo: FAQ
Do D·engage and Klaviyo have a free plan?
D·engage has no free plan. Klaviyo has a free plan.
Which is better for small businesses, D·engage or Klaviyo?
Klaviyo lists small businesses as a core audience, while D·engage is aimed more at enterprise and E-commerce.